{"id":17,"date":"2006-09-18T17:27:38","date_gmt":"2006-09-18T22:27:38","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=18"},"modified":"2006-09-18T17:27:38","modified_gmt":"2006-09-18T22:27:38","slug":"why-you-should-write-your-headlines-underwater","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-you-should-write-your-headlines-underwater\/","title":{"rendered":"Why You Should Write Your Headlines Underwater"},"content":{"rendered":"

It seems like not a day goes by when one of my business partners doesn’t call me up, or I call him up, and say:<\/p>\n

“Hey, I was just taking a shower and got this great new idea for that project we’re working on!”<\/em><\/p>\n

I know that sounds strange, but it’s true.<\/p>\n

There’s something almost magical about taking long showers and “suddenly” getting the answers to problems or coming up with ideas for your ads.<\/p>\n

It’s just amazing the way that works.<\/p>\n

I even did some research on this not too long ago.<\/p>\n

And apparently there is something in your brain that stimulates creativity when warm, soothing water pours over your head.<\/p>\n

Problems are solved, ideas are sparked and your creativity basically goes on overdrive.<\/p>\n

Personally, I seem to get many of my best headline<\/a><\/strong> ideas for my ads while taking long, hot showers.<\/p>\n

Whenever I’m working on an ad headline, and I’ve cranked out two or three hundred different headlines (and can’t seem to find the right one) I always take a lot of long, hot showers.<\/p>\n

Sometimes even several showers per day.<\/p>\n

I’ll just sit there in the shower, letting my mind wander, and trying not to think about anything specific.<\/p>\n

Most of the time (so often it’s almost spooky) the answer will come.<\/p>\n

Try it yourself and see.<\/p>\n

Next time you’re writing an ad and can’t think of that right phrase, idea, theme, headline, etc, take long, hot showers. Maybe even two or three in a day. Just let your mind wander and solve the problem for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

It seems like not a day goes by when one of my business partners doesn’t call me up, or I call him up, and say: “Hey, I was just taking a shower and got this great new idea for that project we’re working on!” I know that sounds strange, but it’s true. There’s something almost […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-17","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}