Since it\u2019s election day here in the US, below’s my most recent Oregon Eagle article titled:<\/p>\n
\u201cPersuasion Secrets of America\u2019s Most Revered & Reviled Presidents\u201d<\/strong><\/p>\n If you own a business and want to have more influence over your customers, then these extraordinarily persuasive Presidents can show you how:<\/p>\n GEORGE WASHINGTON \u2014 Nothing attracts customers like having a Mission. And Washington pursued his against all odds and at great risk to his life. I doubt one in a million Americans understands the hair-raising odds stacked against him living to even see the Revolutionary War much less surviving it and then keeping the Republic together. I\u2019d argue it was because he believed in his Mission so strongly he considered it divine providence. And a businessman with a Mission like that automatically inspires people to take action \u2014 including wanting to buy.<\/p>\n TEDDY ROOSEVELT \u2014 His \u201cBruce Wayne\u201d-like backstory is universally persuasive. He started as a weak, sick man, moved to the wilderness, then came back a superhero. It\u2019s the essence of a lot of great advertising and worthy of study.<\/p>\n FRANKLIN ROOSEVELT \u2014 FDR knew if you don\u2019t have what you need to make the sale, you manufacture it. Take, for example, packing the courts to pass his unpopular agenda. Businesses can do the same thing. Product boring? Make it exciting. Offer weak? Create incentives to make it more appealing. Pack your offers like FDR packed the courts and you can\u2019t lose.<\/p>\n JOHN F. KENNEDY \u2014 He\u2019d have cleaned up on social media with his charisma. In fact, many experts say he\u2019d have lost his debate with Nixon had it not been televised. He also oozed inspiration with big ideas and vision. These are attributes that can make any businessman more persuasive.<\/p>\n RONALD REAGAN \u2014 Called \u201cThe Great Communicator\u201d despite his infamous gaffes due to his entertaining way of selling his ideas to the public. He also projected strength which inspired loyalty, and was the master of what great negotiators refer to as \u201cun-okay.\u201d People are comfortable with humanity. And nothing demonstrates humanity more than being imperfect.<\/p>\n BILL CLINTON \u2014 Friends and foes alike say he comes off as the most empathetic guy in the room. Real or fake (i.e., sociopaths), empathy is a nuclear bomb-like weapon of influence. In fact, his powers of influence were so potent he sailed right past #metoo unscathed despite his guilt.<\/p>\n BARACK OBAMA \u2014 He had tight message-to-market match game, which means having the right message, to the ideal prospect, at the exact time they want to buy. Women fainted at his rallies without him saying anything substantive, and his email fundraising team alone raked in over $600,000,000 in donations.<\/p>\n DONALD TRUMP \u2014 He also had incredible message-to-market match game, plus he\u2019s almost supernaturally polarizing. He is hated and loved, mocked and revered\u2026 but never ignored. He doesn\u2019t just make the news, he IS the news, with the media giving him all the free air time (i.e., free advertising) he wants. He is what I refer to as a \u201cplatform unto himself\u201d \u2014 who cannot really be \u201ccancelled\u201d, and only grows stronger the more he\u2019s attacked, vilified, or prosecuted. His powers of persuasion go beyond mean tweets and sound bytes and are something else entirely.<\/p>\n This is by no means an exhaustive list. And no\u2026 \u201clikes\u201d got nothing to do with it. I despise half of these presidents myself. But that doesn\u2019t stop me from profiting from them. And unless you hate money, it won\u2019t stop you either.<\/p>\n","protected":false},"excerpt":{"rendered":" Since it\u2019s election day here in the US, below’s my most recent Oregon Eagle article titled: \u201cPersuasion Secrets of America\u2019s Most Revered & Reviled Presidents\u201d If you own a business and want to have more influence over your customers, then these extraordinarily persuasive Presidents can show you how: GEORGE WASHINGTON \u2014 Nothing attracts customers like […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,8,9,11,14,18],"tags":[],"class_list":{"0":"post-17028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-building","7":"category-copywriting-and-sales-letters","8":"category-email-marketing","9":"category-inner-game","10":"category-sales-marketing","11":"category-writing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/17028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=17028"}],"version-history":[{"count":2,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/17028\/revisions"}],"predecessor-version":[{"id":17050,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/17028\/revisions\/17050"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=17028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=17028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=17028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}