Not that you should care…<\/p>\n
But my favorite all-time movie — by FAR<\/strong> — is “Batman Begins.”<\/p>\n There are many, many reasons for this outside my pathetic geeky fanboy Batman comic book collection.<\/p>\n One of which is all the cool selling<\/em> lessons in it.<\/p>\n Such as (for example) the pacing of the movie being a perfect sales letter “template.”<\/p>\n Or the way Batman makes “offers”.<\/p>\n Or how having a burning hot mission in life can help you move mountains. (And the irrational things people will do to get what they want.)<\/p>\n And so on and so forth.<\/p>\n But you know what?<\/p>\n The best sales lesson (IMHO) comes from one of the villains (Crime Boss Falcon Maroni) when he says:<\/p>\n <\/p>\n <\/strong><\/em><\/p>\n Why is this a powerful sales lesson?<\/p>\n Because (at least in the business-to-business “make moolah” niches) this is what almost EVERYONE gets wrong.<\/p>\n Hey, it’s something I used to get wrong BIG TIME<\/strong> myself.<\/p>\n If you look at most of the sales letters and ads all they talk about is how much moolah you’ll make if you buy such-and-such a product.<\/p>\n BZZZT!<\/strong><\/p>\n Wrong-o.<\/p>\n Money is almost NEVER the main hot button for anyone.<\/p>\n What all those smackeroos can DO for people are the REAL<\/strong> hot buttons.<\/p>\n Like time freedom, the ability to “get back” at someone who said they’d be a failure their whole lives (huge hot button), humiliating their competition, etc.<\/p>\n Crime Boss Maroni didn’t really care about having more moolah.<\/p>\n What he wanted was favors<\/em>.<\/p>\n What do YOUR prospects really want?<\/strong><\/p>\n It’s different for everyone.<\/p>\n And this is why researching your market is so ultra important.<\/p>\n