Came a question:<\/p>\n
… you reference so many different ideas, movies, marketers, items from history and current events \u2013 how do you keep track of all your ideas?<\/strong><\/p>\n
Do you have notebooks, notecards, post-its or some physical way of noting things that interest you or that you might use later?\u00a0 Or a digital system?\u00a0 Or do you have a phenomenal memory and just track down the movie line, story, or reference when ideas come to you as you\u2019re actually writing?<\/strong><\/p>\n
Love to get a glimpse into how you do it!<\/strong><\/p><\/blockquote>\n
No super memory or special system needed.<\/p>\n
For over 20 years I have been slavishly adhering to what Gene Schwartz said about reading everything and anything of interest from as wide array of topics as possible. I also like to re-read, re-watch, revisit anything I find especially interesting or potentially relevant whether for now or in the future.<\/p>\n
Some stuff sticks, most doesn\u2019t.<\/p>\n
But certain bits start to get ingrained in your psychology, and over time you learn how to access it when needed and without even really thinking about it.<\/p>\n
It\u2019s the only \u201capp\u201d I\u2019ve ever used.<\/p>\n
Something else:<\/p>\n
In my experience the best solutions for having more productivity and stronger creativity than the other guy are almost always simple and non-complicated, as well as boring and totally anti-climactic. The more complex and sophisticated the more likely using said solution or app or whatever is simply majoring in the minors.<\/p>\n
It reminds me of when I first met Stefania.<\/p>\n
She told me about someone’s app for fasting and asked if I’d ever used one.<\/p>\n
And I joked:<\/p>\n
\u201dyes, it’s called a clock.\u201d<\/p>\n
And so it is..<\/p>\n
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