A new subscriber to my list thinks he found a glitch:<\/p>\n
\u201cwhen you click on the link on your [blog] labeled \u2018emailplayers . com\u2019, instead of going to emailplayers . com, it redirects back to your blog with the CTA being to sign up for the newsletter and app\u201d<\/strong><\/p><\/blockquote>\n
Once every few years or so, someone will point this out, thinking it is a glitch.<\/p>\n
But it is that way by design since 2011 or 2012.<\/p>\n
And it has helped grow my email list with a lot of responsive, pre-qualified leads.<\/p>\n
Why do this?<\/p>\n
Because the only purpose of my website is to build my email list. That is it. And so, I could not care less if someone already on my email list ever goes back to my website (like the guy above did for whatever reason)\u2026 unless it is to resubscribe if they for whatever reason leave the list. And, in fact, anyone finding & buying any of my main offers without first getting on my list are not qualified for such offers anyway, unless\/until they get on my list. And that is why they are punished for not first getting on my list, with higher prices and less access to free content they can only get by being on my list.<\/p>\n
All roads lead to the list.<\/p>\n
It can be a free list or selling an offer up front that puts them on a buyers list. But the power of direct marketing is the list. Always has been, and always will be. “All roads lead to the list” is the most reliable direct marketing principle I have ever followed. The list is (or should be) the beating heart of a direct response business.<\/p>\n
I don\u2019t care what you\u2019re selling, either.<\/p>\n
This is literally direct marking 101.<\/p>\n
But these days?<\/p>\n
So few take this attitude it might as well be 401-level class.<\/p>\n
As for monetizing an email list?<\/p>\n
That is where the paid Email Players newsletter comes in.<\/p>\n
More on that here:<\/p>\n