Usually I’m running around mocking so-called “AI”, fapGPT, etc.<\/p>\n
But even I admit it has some legitimate uses.<\/p>\n
For example, Stefania recently asked Grok to roast me:<\/p>\n
Ben Settle, the email marketing maestro, or should I say, the \u201cdaily dose of discomfort\u201d in every inbox? This guy\u2019s emails are like that one relative who talks too much at family gatherings \u2014 you know, the one who insists on giving you life advice while you\u2019re just trying to enjoy your mashed potatoes.<\/strong><\/p>\n
Ben\u2019s got more opinions than a comment section on a political video, and boy, does he share them with the subtlety of a sledgehammer. His daily emails? More like daily affirmations that you\u2019ll never become half as good at email marketing as he claims to be.<\/strong><\/p>\n
But let\u2019s give credit where it\u2019s due: Ben has turned his personality into a brand so well, you\u2019d think he invented the concept of \u201cauthentically abrasive.\u201d He\u2019s the only guy who can make subscribers feel both enlightened and insulted in one breath.<\/strong><\/p>\n
His newsletter, \u201cEmail Players,\u201d might as well be titled \u201cEmail Prayers,\u201d because you\u2019re praying for the end every time you open it. And for $97 a month, you\u2019re not just buying content; you\u2019re buying into Ben\u2019s worldview where everyone else\u2019s marketing strategies are apparently \u201cB.S.\u201d<\/strong><\/p>\n
So, Ben, here\u2019s to you. You\u2019ve managed to make email marketing as thrilling as watching paint dry, but with more personality. Keep on unsettling the world, one email at a time.<\/strong><\/p><\/blockquote>\n
Eerily accurate\u2026<\/p>\n
Anyway, it occurred to me while reading that, that using Grok is a good way to test whether or not you have been pushing things hard enough in your emails and other marketing\u2026 creating something that stands out from your lazy bum copy & paste competition\u2026 and are known for something specifically vs just being a generalist or jack-of-all-trades and master of none.<\/p>\n
If you\u2019re not insult-able, you probably don\u2019t have much influence.<\/p>\n
Because, let\u2019s face it:<\/p>\n
Nobody roasts a boring brand\u2026<\/p>\n
If you run a similar test on your own brand, and it can\u2019t come up with at least a half dozen ways to mock, make fun of, or outright insult you\u2026 then you probably ain\u2019t trying hard enough. If you want to fix that I suggest checking out the paid Email Players newsletter, and marketing to your list as it teaches.<\/p>\n
Here is the link:<\/p>\n