I was recently forwarded a post of a copywriter who’s like a one-legged man in an arse kicking contest.<\/p>\n
Here are the highlights:<\/p>\n
* The copywriter working for an agency was mandated to process his copy through AI detection software, because their clients (wisely) want to know humans wrote the copy<\/p>\n
* The problem was, so-called AI was flagging human copy as AI-written<\/p>\n
* The result is the so-called AI limiting what the human copywriter can even say\/do without being flagged as AI<\/p>\n
* Wording legitimately required to describe the offer sold is even flagged as AI<\/p>\n
* The copywriter had to dumb down language and generate nonsensically boring content to appease AI instead of serving not only the client but the reader\/prospect<\/p>\n
I think you can take it from there.<\/p>\n
\u201cBro! AI is here to stay!\u201d<\/p>\n
Oh, we know, lil’ anon, we know…<\/p>\n
And those who don\u2019t use it to do their thinking and writing are going to dominate in direct response over the coming months and years. I have been seeing more and more copywriters starting to see the limitations of the FOMO-created mad dash phase, realizing what it’s legit useful for and what it’s not, and seeing the corporate-pushed Narrative crumbling in real time.<\/p>\n
All of which is why imo there ain\u2019t no better time to be your own client, sell your own offers, and use client works as an option and not a necessity.<\/p>\n
If you go that route then I highly suggest growing an email list, mailing it each day something they want to read, selling it offers they want to buy.<\/p>\n
A good resource for the email side is the paid Email Players newsletter.<\/p>\n
More on that here:<\/p>\n