{"id":17948,"date":"2025-07-19T18:39:41","date_gmt":"2025-07-19T18:39:41","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=17948"},"modified":"2025-07-19T18:39:41","modified_gmt":"2025-07-19T18:39:41","slug":"rip-to-the-old-writing-master","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/rip-to-the-old-writing-master\/","title":{"rendered":"RIP to the old writing master"},"content":{"rendered":"<p>A couple month ago the great comicbook writer Peter David died.<\/p>\n<p>He was one of THE best writing teachers I have ever learned from.<\/p>\n<p>I used to study interviews he gave, a book I have of his (about how to write comicbooks), and especially the comicbook stories he wrote. He could do more characterization in a single page than most writers could do in an entire year of issues. And his 12-year run on The Incredible Hulk is still being grifted off of by lesser writers today in much the same way a lot of late night comedians grift off the late Johnny Carson.<\/p>\n<p>Another true, and admittedly nerdy, story:<\/p>\n<p>I bought all my comics via mail order as a teenager in the 90&#8217;s.<\/p>\n<p>But I&#8217;d spend extra money to buy a 2nd copy of Peter David&#8217;s Incredible Hulk title each month at the comicbook store, because I could not wait for UPS to deliver the mail order bought issue to see what would happen next.<\/p>\n<p>His pacing, use of cliffhangers, and characterization was second to none.<\/p>\n<p>And his work has had a huge influence on my writing today.<\/p>\n<p>Including copywriting, emails, content, books, fiction, all of it.<\/p>\n<p>If you can find interviews he gave, and his book about creating comicbook stories, I highly suggest paying attention to his writing approach. He was one of the best. And if you want a world class lesson on how to do market research read X-Factor #87.<\/p>\n<p>The entire issue is like a buyer psychology lesson in some ways.<\/p>\n<p>But the Quicksilver character part is especially good.<\/p>\n<p>And quite entertaining to boot.<\/p>\n<p>For more on the paid Email Players newsletter go here:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bensettle.com\/alt\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A couple month ago the great comicbook writer Peter David died. He was one of THE best writing teachers I have ever learned from. I used to study interviews he gave, a book I have of his (about how to write comicbooks), and especially the comicbook stories he wrote. He could do more characterization in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,18],"tags":[],"class_list":["post-17948","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-email-marketing","category-writing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"A couple month ago the great comicbook writer Peter David died. He was one of THE best writing teachers I have ever learned from. I used to study interviews he gave, a book I have of his (about how to write comicbooks), and especially the comicbook stories he wrote. 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