While back, I sent an email that stirred up the blog “purists.”<\/p>\n
It was the one about why I send out FULL emails… instead of “teasers” that send people to a website or blog to read the message (like I USED to do, and like the majority of other marketers STILL do).<\/p>\n
As expected, one of my long-time subscribers objected.<\/p>\n
He said for every reason I gave for sending full emails, he had a counter<\/em> reason to send a teaser sending people to a website.<\/p>\n And I have to admit, his arguments were ALL<\/strong> solid.<\/p>\n But, being an extremely savvy marketer, he tested full emails anyway<\/p>\n Here are his results:<\/p>\n \nHi Ben,<\/p>\n I’ve noticed a WHOPPING increase in sales since mailing my newsletters fully in the email instead of sending my readers to my blog first. <\/p>\n Although I had many more “logical” reasons (as we discussed) to send people directly to my blog; the fact is you only need one reason to do something — the MOST IMPORTANT REASON which is SALES. <\/p>\n In my case, I feel I simply reached more people by communicating my messages directly in the email.<\/p>\n My last two emails made me much more than I expected. <\/p>\n Anywhere from 50 to 100% more sales than I anticipated.<\/p>\n So thanks for convincing me of sending out my full content in the email instead of trying to get people to read it on my blog. <\/p>\n It’s made a HUGE difference in my results. <\/p>\n Roger Haeske So there ya have it.<\/p>\n Just another reason to buck the Web 2.0 herd and test full emails.<\/p>\n Ben Settle<\/p>\n
\nThe 41-Year-Old Teenager
\nhttp:\/\/Be40Look20.com<\/strong>\n<\/p><\/blockquote>\n