{"id":18,"date":"2006-09-19T17:29:53","date_gmt":"2006-09-19T22:29:53","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=19"},"modified":"2006-09-19T17:29:53","modified_gmt":"2006-09-19T22:29:53","slug":"why-crappy-copywriting-can-sometimes-make-you-more-money-than-great-copywriting","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-crappy-copywriting-can-sometimes-make-you-more-money-than-great-copywriting\/","title":{"rendered":"Why &#8220;Crappy&#8221; Copywriting Can Sometimes Make You More Money Than &#8220;Great&#8221; Copywriting"},"content":{"rendered":"<p>If you are just starting out as a copywriter, but are afraid of writing &#8220;crap&#8221;, then here&#8217;s how to abolish that fear and start making money right away &#8212; no matter how poor your copy is.<\/p>\n<p>Look, here&#8217;s the whole secret to getting over your fear of writing bad copy:<\/p>\n<p>Just start writing.<\/p>\n<p>The more writing you do the better you&#8217;ll get.<\/p>\n<p>It&#8217;s like anything in life.  Nobody starts out being great at everything.  And all it usually takes is a little &#8220;push&#8221; to get your started.<\/p>\n<p>For example:<\/p>\n<p>When I was a little kid around five or six years old I sucked at swimming.  I <em>hated<\/em> it.  I was afraid of the water and honestly thought I&#8217;d drown without those dorky little arm floaters on.<\/p>\n<p>So my mom, God bless her, decided to make me take swimming lessons.<\/p>\n<p>At first I resisted.  I&#8217;d act like I was sick.  I&#8217;d go away and hide.  When it came time to jump off the diving board, I actually climbed the swimming area fence and ran away.<\/p>\n<p>Thankfully my swimming teacher caught me, dragged me to the diving board and threw me in kicking and screaming.<\/p>\n<p>What happened next was a miracle:<\/p>\n<p>I didn&#8217;t drown, I didn&#8217;t flounder and I didn&#8217;t even cry.<\/p>\n<p>Instead I actually <em>enjoyed<\/em> it.  <\/p>\n<p>A few days later&#8230;I  was even good at it and looked forward to swimming.<\/p>\n<p>And writing copy is the exact same way.<\/p>\n<p>When you&#8217;re just starting out and you have that fear your copy won&#8217;t be any good, just write an ad.<\/p>\n<p>Better yet&#8230; <strong><a target=\"_blank\" href=\"http:\/\/bensettle.com\/blog\/how-to-create-high-ticket-information-products-on-the-fly\/\" rel=\"noopener\">create a product<\/a><\/strong> (or find a product to sell), even if it&#8217;s just a little cheap one.<\/p>\n<p>Then write an ad the best you can and throw it up on <strong><a target=\"_blank\" href=\"http:\/\/www.bensettle.com\/ebay\" rel=\"noopener\">eBay<\/a><\/strong>.<\/p>\n<p>If you&#8217;re selling something people already want (very important) people will respond to your ads even if your writing is lousy.<\/p>\n<p>In fact, you&#8217;ll realize the &#8220;writing&#8221; is all relative anyway in marketing.<\/p>\n<p>If people want what you have, your writing can be crap and you can still make money.  But if people don&#8217;t want what you have, your writing can be perfect and you won&#8217;t earn a penny.<\/p>\n<p>And that&#8217;s why the best cure for fear of being a bad writer is simply writing and selling things you know people already want.<\/p>\n<p>Just realize you probably are going to write terrible copy at first.<\/p>\n<p>Everyone does.<\/p>\n<p>But like I said, if the demand is there, then you will have at least moderate success, no matter how hideous your copy is.<\/p>\n<p>So there&#8217;s really no need to worry about it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are just starting out as a copywriter, but are afraid of writing &#8220;crap&#8221;, then here&#8217;s how to abolish that fear and start making money right away &#8212; no matter how poor your copy is. Look, here&#8217;s the whole secret to getting over your fear of writing bad copy: Just start writing. The more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you are just starting out as a copywriter, but are afraid of writing &quot;crap&quot;, then here&#039;s how to abolish that fear and start making money right away -- no matter how poor your copy is. Look, here&#039;s the whole secret to getting over your fear of writing bad copy: Just start writing. The more\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/why-crappy-copywriting-can-sometimes-make-you-more-money-than-great-copywriting\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why \u201cCrappy\u201d Copywriting Can Sometimes Make You More Money Than \u201cGreat\u201d Copywriting - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"If you are just starting out as a copywriter, but are afraid of writing &quot;crap&quot;, then here&#039;s how to abolish that fear and start making money right away -- no matter how poor your copy is. 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