Last year the great Dan Kennedy did a mini analysis of my Markauteur book cover in a letter to his VIP\u2019s.<\/p>\n
I’m not going to reprint his entire cover letter.<\/p>\n
His writing is proprietary and it was solely intended for his VIPs and I have seen his many sternly worded warnings about sharing his copyrighted work and respect it. So I will just extract the quotes about my book\u2019s cover specifically.<\/p>\n
His comments are, as is usual for him, a \u201cseminar\u201d unto itself.<\/p>\n
They are also an example of how deep the marketing design rabbit hole can go.<\/p>\n
And I can\u2019t imagine anyone reading the following snippets below to help (or at least be inspired to) create better and more profitable covers, graphics, websites, opt-in pages, software, membership site interfaces, even social media cover photos & pfps, whatever it is you\u2019d need design for.<\/p>\n
All right, here goes:<\/p>\n
\u201cFirst, closely examine its covers. They are very much like my \u2018sets\u2019 when I do Zoom presentations from my home office – they are busy. They are, therefore, interesting (not boring), and they are different from most (non-conforming).\u201d<\/strong><\/p>\n \u201cBen is, as you will discover, \u2018weird.\u2019\u201d<\/strong><\/p>\n \u201cI confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.<\/strong><\/p>\n \u201cThe book says a lot about what I call \u2018Copy Cosmetics\u2019\u2026 the \u2018look\u2019 of any selling or content media and of the test itself. Ben and I believe in non-uniform abnormal, eccentric \u2018looks\u201d. Most books look dull. And look the same as most other books.\u201d<\/strong><\/p>\n \u201cBen has given all this a great deal of thought, and as he puts together his marketing and content media now, he continues to give it a lot of thought. He has a Theatrical Mind.\u201d<\/strong><\/p>\n And so it is.<\/p>\n To learn more about the paid Email Players newsletter go here:<\/p>\n