{"id":1815,"date":"2009-04-08T14:52:22","date_gmt":"2009-04-08T14:52:22","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1815"},"modified":"2009-04-08T14:52:22","modified_gmt":"2009-04-08T14:52:22","slug":"9-dumb-dumb-email-mistakes","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/9-dumb-dumb-email-mistakes\/","title":{"rendered":"9 Dumb-Dumb Email Marketing Mistakes"},"content":{"rendered":"

Emails, emails, emails.
\n‘O how I love emails.
\nThey’re short, they’re sweet.
\nAnd the smackeroos they make is
\n‘Oooo such a treat.<\/em><\/p>\n

Okay, I KNOW<\/strong> that was just about the dorkiest<\/em> poem ever written.<\/p>\n

But it’s 100% true.<\/p>\n

I love email, I’m a big fan of email marketing, and today, I’m going to give you some extremely helpful tips on the subject I call:<\/p>\n

<\/p>\n

“9 Dumb-Dumb Email Mistakes”<\/div>\n

<\/strong><\/p>\n

However, before you read them, just know this:<\/p>\n

I call them “dumb” since they have cost me a lot of moolah. In other words, they are dumb for me<\/em> to use. Maybe they work for you, but they’ve my hurt sales big time.<\/p>\n

Remember, what works for me may NOT work for you.<\/p>\n

So that said, here are my 9 dumb-dumb email mistakes to avoid:<\/p>\n

1. Only mailing when you have something to sell<\/strong><\/p>\n

2. Following the herd (what everyone else is doing)<\/p>\n

3. Being a controversy ‘fraidy cat<\/strong><\/p>\n

4. Caring what marketers (especially copywriters<\/em>) think<\/p>\n

5. Doing teasers, instead of full emails<\/strong><\/p>\n

6. Not being yourself — “warts” and all<\/p>\n

7. Not having fun<\/em> \ud83d\ude41<\/strong><\/p>\n

8. Spending too much time writing your emails<\/p>\n

9. Swiping other peoples’ emails instead of being original<\/strong><\/p>\n

OK, there’s a LOT more than that.<\/p>\n

But if you simply avoided doing those 9 things for 30 days, I can almost promise you will see your sales go up, your traffic spike, and have new opportunities thrust your way you didn’t even know EXISTED<\/strong> before.<\/p>\n

That’s been my case.<\/p>\n

And I suspect it would happen for you, too.<\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> There’s also a 10th mistake I forgot to add:<\/p>\n

Trying to get really good at this without guidance<\/em>.<\/p>\n

At least, this has been my experience. I used to sit there and try to “reverse engineer” certain marketers’ emails to see what made them “tick” with little or no success.<\/p>\n

In fact, that would backfire on me and hurt<\/em> my results.<\/p>\n

Of course, maybe it’s different with you.<\/p>\n

Maybe you’re a natural born email butt-kicker.<\/p>\n

But if you want to learn some powerful tips from an email marketing master, check out the interview I did with Terry Dean in The Copywriting Grab Bag<\/a><\/strong>. <\/p>\n

He’s one of the original email marketing pioneers.<\/p>\n

And he really has email marketing down to a **science**.<\/p>\n","protected":false},"excerpt":{"rendered":"

Emails, emails, emails. ‘O how I love emails. They’re short, they’re sweet. And the smackeroos they make is ‘Oooo such a treat. Okay, I KNOW that was just about the dorkiest poem ever written. But it’s 100% true. I love email, I’m a big fan of email marketing, and today, I’m going to give you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-1815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1815"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1815\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}