{"id":18209,"date":"2025-10-17T12:49:07","date_gmt":"2025-10-17T12:49:07","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=18209"},"modified":"2025-10-17T12:49:07","modified_gmt":"2025-10-17T12:49:07","slug":"ben-tzu-and-the-art-of-inbox-war","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/ben-tzu-and-the-art-of-inbox-war\/","title":{"rendered":"Ben Tzu and the art of inbox war"},"content":{"rendered":"<p>A couple months ago, Twitter user @gypsy_lovell dropped this zinger:<\/p>\n<blockquote><p><strong>\u201cThe purge has begun. Every email I receive from \u2018experts\u2019 that recommends more GPT\u2019s is getting dumped into a spam folder. Every marketing guru except @BenSettle_ is force feeding my inbox their one-of-a-kind custom GPT.\u201d<\/strong><\/p><\/blockquote>\n<p>The timing was almost perfect.<\/p>\n<p>Because literally the day before she tweeted that, I was telling Stefania how I&#8217;m becoming torn between having fun warning about the foolishness of blindly going all in on generative so-called AI emails\/copywriting due to FOMO and zero questioning the blatantly obvious bull shyt narrative pushed about it, and deliberately not talking about it, per Sun Tzu&#8217;s implied advice to not interrupt my opponents when in the middle of destroying themselves.<\/p>\n<p>So I don\u2019t know.<\/p>\n<p>Probably at this point most of the guys parroting corporate CEO talking points have left my list, or have realized I have such a low opinion of their blind devotion to it and refusal to question anything, that there\u2019s nothing left for me to do but Copy Troll their snarky drive-by comments.<\/p>\n<p>It&#8217;s obvious they don&#8217;t even have any real opinions on it.<\/p>\n<p>Their opinions have them.<\/p>\n<p>Worse, it&#8217;s not even <em>their<\/em> opinions.<\/p>\n<p>It&#8217;s always them citing some AI goo-roo&#8217;s opinion who haunts social media all day.<\/p>\n<p>That won\u2019t get me ignoring it for a while though.<\/p>\n<p>Thus, why I talk a little about it in the paid Email Players newsletter at times. If you want to read more about it go here:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.BenSettle.com\/alt\"><strong>www.BenSettle.com\/alt<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A couple months ago, Twitter user @gypsy_lovell dropped this zinger: \u201cThe purge has begun. Every email I receive from \u2018experts\u2019 that recommends more GPT\u2019s is getting dumped into a spam folder. Every marketing guru except @BenSettle_ is force feeding my inbox their one-of-a-kind custom GPT.\u201d The timing was almost perfect. Because literally the day before [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,8,9,18],"tags":[],"class_list":["post-18209","post","type-post","status-publish","format-standard","category-content-creation","category-copywriting-and-sales-letters","category-email-marketing","category-writing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"A couple months ago, Twitter user @gypsy_lovell dropped this zinger: \u201cThe purge has begun. Every email I receive from \u2018experts\u2019 that recommends more GPT\u2019s is getting dumped into a spam folder. Every marketing guru except @BenSettle_ is force feeding my inbox their one-of-a-kind custom GPT.\u201d The timing was almost perfect. Because literally the day before\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/ben-tzu-and-the-art-of-inbox-war\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Ben Tzu and the art of inbox war - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"A couple months ago, Twitter user @gypsy_lovell dropped this zinger: \u201cThe purge has begun. 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