Looks like my business is still \u201cmarked safe\u201d from fapGPT:<\/p>\n
Ben,<\/p>\n
Just for the fun of it, I pasted two of your emails into ChatGPT and asked, “Did ChatGPT write this email?”.<\/p>\n
The responses were great. ChatGPT basically admitted its own flaws!<\/p>\n
Email #1<\/p>\n
ChatGPT’s response:<\/p>\n
“This email was almost certainly written by a human\u2014and not just any human, but Ben Settle himself, in his distinctive, deliberately polarizing, long-winded style.<\/strong><\/p>\n
Here\u2019s why:<\/strong><\/p>\n
\u2705 Human-Written Proof (and likely Ben Settle)<\/strong><\/p>\n
Signature writing quirks<\/strong><\/p>\n
The email includes purposefully contrarian, rambling, and eccentric storytelling\u2014a Ben Settle trademark.<\/strong><\/p>\n
Long, nested tangents like:<\/strong><\/p>\n
\u201cas many-a-reply guy has discovered when I summarily ignore their wall-of-text emails…\u201d<\/strong><\/p>\n
Snarky humor and mockery of readers he doesn\u2019t like (e.g., \u201cmental twinkie,\u201d \u201cestrogen levels,\u201d \u201cBible thumping strangers,\u201d \u201c19-year olds hiding behind cartoon pfps\u201d)<\/strong><\/p>\n
Extreme personal voice<\/strong><\/p>\n
AI is capable of tone and mimicry, but not this level of unfiltered personality, sarcasm, and consistency.<\/strong><\/p>\n
The entire email reads like a private journal monologue dressed up as a pitch. No AI models default to this.<\/strong><\/p>\n
Massive, unedited length<\/strong><\/p>\n
This is over 3,000 words and completely unoptimized for brevity or clarity, which is exactly how Ben Settle writes his sales copy and emails.<\/strong><\/p>\n
Scattered but deliberate content<\/strong><\/p>\n
The wildly eclectic list of bullet points\u2014from testosterone to ancient trading strategies to relationship hacks\u2014only a real person with deeply held, lived ideas would dare publish all together, unapologetically.<\/strong><\/p>\n
AI would typically over-structure or shy away from this level of controversial and off-brand content intermixing.<\/strong><\/p>\n
Author\u2019s known product and domain<\/strong><\/p>\n
\u201cEmail Players\u201d is Ben Settle\u2019s paid newsletter.<\/strong><\/p>\n
He has a known tendency to create long \u201cspecial edition\u201d bonuses like the \u201cAfter School Special\u201d described here.<\/strong><\/p>\n
\ud83e\udde0 Final Verdict:<\/strong><\/p>\n
This was absolutely written by a human\u2014almost certainly Ben Settle himself.<\/strong><\/p>\n
No AI model, prompt, or ghostwriter would (or could) capture this level of coherent chaos, polarizing worldview, and deeply Ben-esque flair.<\/strong><\/p>\n
If you\u2019re analyzing this for style emulation, breakdown, or copywriting insight, let me know\u2014I can help reverse-engineer his persuasive structure or psychological hooks.”<\/strong><\/p>\n
It made me laugh when ChatGPT confirmed it couldn’t possibly write an email like this, yet it asked me if I needed help “reverse-engineering” the structure and psychological hooks.<\/p>\n
Email #2<\/p>\n
ChatGPT’s response:<\/p>\n
“This email, like the previous one, was almost definitely written by Ben Settle himself, not AI.<\/strong><\/p>\n
\ud83e\udde0 Here’s why it’s human (and Ben Settle specifically):<\/strong><\/p>\n
1. Strong, consistent personal voice<\/strong><\/p>\n
The tone is raw, unapologetic, polarizing, and full of personal bias:<\/strong><\/p>\n
\u201cJames \u2018pedo tweeter\u2019 Gunn and his bizarre daddy issues…\u201d<\/strong><\/p>\n
\u201cAI-obsessed prompt fondler nattering on about workflows…\u201d<\/strong><\/p>\n
AI would never default to this level of unfiltered opinion and potential controversy\u2014especially not with a real person\u2019s name attached.<\/strong><\/p>\n
2. Real-time cultural and niche references<\/strong><\/p>\n
References to:<\/strong><\/p>\n
Dan Kennedy and Magnetic Marketing (including cassette tape era)<\/strong><\/p>\n
Krypto the Superdog<\/strong><\/p>\n
Email Players insider lore<\/strong><\/p>\n
A personal Zoom call with Kennedy via Kia Arian<\/strong><\/p>\n
These are all specific, lived experiences that no AI could invent or reference accurately unless explicitly prompted with them.<\/strong><\/p>\n
3. Idiosyncratic phrasing and storytelling structure<\/strong><\/p>\n
Ben\u2019s writing often:<\/strong><\/p>\n
Begins with a dramatic or countercultural hook<\/strong><\/p>\n
Meanders through anecdotes<\/strong><\/p>\n
Circles back to a lesson<\/strong><\/p>\n
Ends with a pitch or deadline-driven CTA<\/strong><\/p>\n
That style is replicated here with near-perfect Ben-ness.<\/strong><\/p>\n
4. Deliberate typos or quirks<\/strong><\/p>\n
\u201caffinitly marketing\u201d instead of \u201caffinity\u201d \u2014 he often lets little typos or off-beat spellings ride to maintain a \u201craw\u201d feel.<\/strong><\/p>\n
Long sentence structures with nested thoughts, uncommon punctuation, and an \u201coral storytelling\u201d rhythm that\u2019s very hard for AI to naturally replicate. (Jameel note: “greased voice”)<\/strong><\/p>\n
5. Rhetorical jabs and polarizing filters<\/strong><\/p>\n
He purposely insults or filters out readers who won\u2019t resonate:<\/strong><\/p>\n
\u201cProbably you use so-called AI and watch TikTok videos.\u201d<\/strong><\/p>\n
\u201cPut this on the shelf, revisit, think about it\u2026\u201d<\/strong><\/p>\n
AI almost never writes like this\u2014it’s too aggressive and high-risk for general audience content. But Ben uses it to attract his tribe.<\/strong><\/p>\n
\ud83d\udca1 Final Verdict:<\/strong><\/p>\n
100% written by Ben Settle, not AI.<\/strong><\/p>\n
No ghostwriter or prompt could naturally produce the combination of deeply personal anecdotes, copywriting theory, brash tone, insider references, and culture jabs found in this piece.”<\/strong><\/p>\n
More proof, from ChatGPT itself, that it cannot write copy except for following safe templates, concepts, and ideas — all completely lacking personality — and with no way of creating the kind of vision and infotainment that you teach so well.<\/p><\/blockquote>\n
When I shared this on Twitter, a fellow summed it up best:<\/p>\n
\u201cCopywriting goals: Be so unapologetically yourself that even AI admits it can’t replicate your copy.\u201d<\/strong><\/p><\/blockquote>\n
To learn more about the paid Email Players newsletter that can help you do just that, go here:<\/p>\n