A reader says what everyone else is thinking:<\/p>\n
\u201cFeels like all the goo-roos & gurus all work together, promote each other, or are affiliate\/connected in some way, though. Makes you wonder who these mythical goo-roos we\u2019re supposed to trust even are. We need a goo-roo detection crash course, el benbo. This sacred mission falls on you\u201d<\/strong><\/p><\/blockquote>\n
I\u2019m far from the only one who calls this stuff out.<\/p>\n
But I can say I\u2019ve been doing so since long before it was popular and safe to do so.<\/p>\n
Not because of any innate wisdom on my part, though.<\/p>\n
But because since my first day learning direct marketing and copywriting I decided to be a servant to the raw fundamentals and basics, and not chase what\u2019s sexy, cool, or being driven by manufactured corporate gaslighting and FOMO.<\/p>\n
In a lot of ways I had to do that. I had no money to waste or frivolously spend when starting out.<\/p>\n
I was working part time during the day and cleaning offices at night.<\/p>\n
Being broke is an advantage in a lot of ways.<\/p>\n
But as for what he described above that\u2019s been the IM goo-roo game since the early 90\u2019s.<\/p>\n
It\u2019s called \u201cpush\/send.\u201d<\/p>\n
Email Players subscriber Ken McCarthy (who is, in many ways, the reason why – no exaggeration – we are even able to freely sell online at all without needing a license from the government or, worse, Bill Gates) even writes about it n his magnificent System Club Letters book which I highly recommend.<\/p>\n
The best \u201cguru detection\u201d is to simply assume everyone – including me – is full of crap.<\/p>\n
Literally begin with that assumption.<\/p>\n
Then try to \u201cbreak\u201d what I\/we say\/claim, and only then consider buying or not.<\/p>\n
Trust nobody, believe nobody – it pays to be paranoid..<\/p>\n
This is one reason why I loaded up some 30-40 hours of content in my free mobile app. It’s an absolute no-brainer to listen in on something I teach in there, especially in the “Acoustic Settle” section, and determine if I am full of it or worth learning anything else from.<\/p>\n
If you do not already have access to it?<\/p>\n
You can do so free on your mobile device or iPad here:<\/p>\n