\u201cnobody knows anything\u201d might be the most consistently accurate lines in business.<\/p>\n
Not just in Hollywood but also direct marketing or any other industry.<\/p>\n
The best example of this is probably George Lucas and Star Wars:<\/p>\n
* It was rejected by every major Hollywood studio except 20th Century Fox<\/p>\n
* Execs called it “a space opera for children” and though it too weird<\/p>\n
* Plus, sci-fi was \u201cout\u201d in the 70\u2019s and everyone assumed nobody would care about sci-fi movies in those days at that time<\/p>\n
* He showed a cut to his filmmaker friends and everyone except Steven Spielberg (who loved it), thought it sucked – in fact, Brian DePalma said it was, \u201cthe worst movie ever\u201d<\/p>\n
* Even Lucas thought it\u2019d fail and went on a long vacation when it released, assuming he\u2019d come back to a miserable failure<\/p>\n
* The actors literally made fun of of it, not just Harrison Ford and Alec Guinness, but even usually go-lucky and happy Mark Hamill, none of them thought it\u2019d be successful or be taken seriously<\/p>\n
* Turned out everyone except Spielberg was wrong, it became such a big hit, so quickly, that soon a Hollywood executive was forced to admit they were no longer in the Hollywood business, they were in the George Lucas business<\/p>\n
i.e., Nobody knows anything.<\/p>\n
That idea you have that your Facebook friends say is bad, nobody will care, nobody will buy, etc?<\/p>\n
They don\u2019t know.<\/p>\n
There were even several friends of mine who shalt NOT be named to protect the guilty… who said my Email Players newsletter (now on its 15th year of continuous publication) would not work, was a disconnect (since it is print, not delivered via email), yada yada yada.<\/p>\n
I didn\u2019t care.<\/p>\n
Even then I knew nobody knew anything.<\/p>\n
And the reason I knew nobody knew anything was because even at that point, I\u2019d had many enormously successful clients who\u2019d fight me tooth & nail on ad ideas, themes, headlines, stories, offers… where sometimes I\u2019d spend MORE time writing emails to convince them to run my ad than it took to write the dayem ad itself… only for them to finally run it and admit \u201cgee, I guess he was right…\u201d<\/p>\n
So nobody knows anything.<\/p>\n
* Your clients don\u2019t know anything.<\/p>\n
* Your idiot Facebook friends definitely don\u2019t know anything.<\/p>\n
* Your anon Twitter followers know even less.<\/p>\n
* Your coach, your mentor, your mastermind peers also don\u2019t know jack shyte.<\/p>\n
* And no, I don\u2019t know anything either, and neither do you… until you run with your ideas.<\/p>\n
But you know who DOES know?<\/p>\n
Your market.<\/p>\n
But even they don\u2019t know until you put what you got in front of them. Something everyone from guys like Bell, to Tolkien, to Ford, to Jobs, and many other visionaries who put it out there and were not afraid to get it cut off all figured out, and knew, and experienced.<\/p>\n
I don\u2019t know if this inspires you to action or not.<\/p>\n
But if it does then I\u2019ve done my job..<\/p>\n
To learn more about the paid Email Players newsletter go here:<\/p>\n