A while back I saw a graphic created by a fellow named Michael Kisilenko called:<\/p>\n
\u201cThe Linkedin Effect\u201d<\/strong><\/p><\/blockquote>\n
It shows 4 goofy zoomers’ pfps showing their real life vs their Linkedin alter egos.<\/p>\n
Specifically:<\/p>\n
* Jane, who in reality has used fapGPT a few times (twice), but on Linkedin she\u2019s an AI Evangelist & Expert who can 10x your productivity.<\/p>\n
* Carlos, who in reality is a marketer and one man band, but on Linkedin he\u2019s Head of Marketing, Project Manager, SEO, PPC, ABC & DEF Expert, Passionate Team guiding spirit<\/p>\n
* Amer, who in realty is a struggling freelancer, but on Linkedin he\u2019s a CEO, Founder, Thinker, etc<\/p>\n
* Hannah, who once talked at an event, but on Linkedin she\u2019s an International speaker, thought leader, future TEDx speaker<\/p>\n
It\u2019s funny because it\u2019s true.<\/p>\n
But as far as Linkedin goes:<\/p>\n
There are only two reasons I have an account at this point:<\/p>\n
1. I like to read the great Bob Bly troll the AI geek chorus of copywriters on there talking (prompting?) out of their arses, as I always see his comments pop up about that in my feed, and they are always amusing to read.<\/p>\n
2. The other reason is the testimonials.<\/p>\n
I have gotten some surprisingly good ones on there.<\/p>\n
And what makes them good is, they are not even trying to give one.<\/p>\n
They are just telling me what they think, from the gut, which are the best kind of testimonials. All my best testimonials on my website from the A-players (Gary Bencivenga, Matt Furey, Dan Kennedy, Perry Marshall, etc) were written that way, too.<\/p>\n
I never asked them for one, all I did was ask if I could use comments they said about me.<\/p>\n
A lot of people struggle with getting testimonials.<\/p>\n
I think that\u2019s because they think they have to be formally written and asked for.<\/p>\n
But the less formal and unscripted the better.<\/p>\n
Take this one from Linkedin from copywriter Ellen Castillo:<\/p>\n
\u201cBuilding my own little world in copy and marketing blame you for that. Your take on world-building flipped my whole content game. Thought I\u2019d connect with the original architect himself.\u201d<\/strong><\/p><\/blockquote>\n
I asked her if I could use that because it\u2019s real.<\/p>\n
From the gut – how she feels, not overthinking it, genuine gratitude.<\/p>\n
Those are the best kind of testimonials, imo.<\/p>\n
Go forth and do ye likewise..<\/p>\n
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