{"id":18660,"date":"2026-04-04T14:43:42","date_gmt":"2026-04-04T14:43:42","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=18660"},"modified":"2026-04-04T14:43:42","modified_gmt":"2026-04-04T14:43:42","slug":"mel-gibson-butchers-the-marketing-goo-roos","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/mel-gibson-butchers-the-marketing-goo-roos\/","title":{"rendered":"Mel Gibson butchers the marketing goo-roos"},"content":{"rendered":"<p>From a 2009 Daily Mail interview:<\/p>\n<blockquote><p><strong>&#8220;Some people said that in telling the [Braveheart] story we messed up history. It doesn&#8217;t bother me because what I&#8217;m giving you is a cinematic experience, and I think films are there first to entertain, then teach, then inspire.\u201d<\/strong><\/p><\/blockquote>\n<p>It\u2019s always amusing watching people get heartburn over movies:<\/p>\n<p>\u201cThey didn\u2019t follow the books\/comics\/history!\u201d<\/p>\n<p>* The Tolkien purists really think a movie where every other scene is showing characters eating and singing would have been better than the action movies Peter Jackson did.<\/p>\n<p>* Grown men said Batman v Superman &#8220;ruined their childhoods&#8221; because, for example, Batman killed (he did in the Burton movies too) and they made Lex Luthor more twitchy Mark Zuckerberg than canned business man villain.<\/p>\n<p>* If the Prince of Egypt animated movie was accurate, Moses would\u2019ve been 80 years old, and instead of it ending with him smiling holding the 10 Commandments, he\u2019d have dropped &amp; broken the tablets in rage watching as his brother Aaron let the Israelites have a pagan idolatry-inspired orgy around a golden calf during his brief absence.<\/p>\n<p>* To Mel\u2019s point, Braveheart would probably been more Bone Tomahawk-level brutality (that one scene, will not even bother describing here) than what we saw in Mel&#8217;s version, with people probably vomiting in the theater.<\/p>\n<p>* Some of the fairy tales Disney adapted were far more disturbing than a lot of slasher movies today.<\/p>\n<p>I\u2019ll just end with this:<\/p>\n<p>Gibson\u2019s line about the primary purpose being to entertain, teach, inspire is one of the most profitable lessons I ever applied to my email &amp; marketing &#8211; across multiple businesses &#8211; since I first heard him say it in a documentary many years ago.<\/p>\n<p>Same with focusing on giving a great Experience.<\/p>\n<p>Focusing on that\u2019ll be far more profitable than fapping to metrics and so-called AI prompts.<\/p>\n<p>More about the paid Email Players newsletter here:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.BenSettle.com\/alt\"><strong>www.BenSettle.com\/alt<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From a 2009 Daily Mail interview: &#8220;Some people said that in telling the [Braveheart] story we messed up history. It doesn&#8217;t bother me because what I&#8217;m giving you is a cinematic experience, and I think films are there first to entertain, then teach, then inspire.\u201d It\u2019s always amusing watching people get heartburn over movies: \u201cThey [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,11],"tags":[],"class_list":{"0":"post-18660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-building","7":"category-inner-game"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/18660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=18660"}],"version-history":[{"count":1,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/18660\/revisions"}],"predecessor-version":[{"id":18686,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/18660\/revisions\/18686"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=18660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=18660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=18660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}