In which a customer asks:<\/p>\n
Hello Ben,<\/strong><\/p>\n
You talk about status and all the ways to raise it in your copy troll book. I was wondering if there was another book or email player newsletter where you go into more detail about all the different ways a business can raise status?<\/strong><\/p>\n
I saw you recommend Dan Kennedy\u2019s 7 Figure Academy but is there any other resource?<\/strong><\/p>\n
Or do i just keep following your methodology and that will naturally raise my status? i.e. service, infotainment, 6th generation marketing warfare, etc\u2026.<\/strong><\/p>\n
Thanks for all your help and info! My business had made at least 100x profit from what I bought and learned from you!<\/strong><\/p><\/blockquote>\n
My (probably disappointing – nothing sexy about it) answer:<\/p>\n
A reliable way to do it in business is to excel at what you do.<\/p>\n
The late, great master of negotiation Jim Camp was 100% right when he taught that the more effective you are, the more respected you are in business.\u00a0You can try to chase algorithms, pump out obscene amounts of “MOAR CONTENT!”, and try to play the popularity\/goo-roo game.<\/p>\n
But it\u2019s an exhausting way to go about getting Status.<\/p>\n
And any you get from doing that probably won’t last, anyway.<\/p>\n
Status is not easily engineered or defined or pinned down.<\/p>\n
If it was, everyone would have it.<\/p>\n
Especially nowadays, where everyone thinks they’re a star of a reality TV show, with multiple social media accounts, and endless videos circulating around. But if you excel at what you do, and lean into your strengths, and become known as the go-to resource for whatever that is, it can happen automatically.<\/p>\n
What you excel at is up to you of course.<\/p>\n
But if you want help on the marketing\/copywriting side see my free mobile app.<\/p>\n
I got some 40 hours of content in there last I checked.<\/p>\n
And the \u201cAcoustic Settle\u201d part is especially valuable for this.<\/p>\n
More here:<\/p>\n