{"id":1872,"date":"2009-04-17T16:12:55","date_gmt":"2009-04-17T16:12:55","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1872"},"modified":"2009-04-17T16:12:55","modified_gmt":"2009-04-17T16:12:55","slug":"mr-furelys-macho-copywriting-secrets","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/mr-furelys-macho-copywriting-secrets\/","title":{"rendered":"Mr. Furley’s Macho Copywriting Secrets"},"content":{"rendered":"

Learned something kinda disturbing<\/em> yesterday:<\/p>\n

I got a TON of good feedback on the “Mr. Furley’s Sales Secrets”<\/strong> email, which confirmed my original suspicion: <\/p>\n

Y’all are just as weird as me \ud83d\ude09<\/p>\n

However, one subscriber did have a question:<\/p>\n

\n“Ben, I loved the Mr. Furley sales tips, but how can they be applied to copywriting???”<\/strong>\n<\/p><\/blockquote>\n

That’s a great question.<\/p>\n

Copywriting IS selling like any other kind of selling. The peculiarities and “mechanism” are unique. But at the end of the day, selling is selling is selling.<\/p>\n

Mr. Furley’s macho sales tips are as easily applied to copywriting as any other selling (i.e. belly-to-belly, phone, social media, PPC, etc).<\/p>\n

And with a little “stragerty”, you can make Mr. Furley your personal copywriting desktop guru<\/em>.<\/p>\n

Let’s take them one-by-one:<\/p>\n

1. Confidence<\/strong><\/p>\n

If you aren’t writing your ads with confidence and authority, then you’re killing your own response. If you come off as some limp-wristed weakling in your ads, nobody is going to care<\/em> what you say.<\/p>\n

So tap into your inner Mr. Furely.<\/p>\n

Just make a loud sniff, put your groovy Mr. Furley neck scarf on, and let confidence ooze<\/em> out of you. <\/p>\n

2. Bad Dresser<\/strong><\/p>\n

Again, there’s something “off” about perfectly polished sales people.<\/p>\n

And as you’ll see in my copywriting book<\/a><\/strong> misspellings, butchered grammar and “bad writing” can BOOST<\/strong> your response.<\/p>\n

There’s a reason so many marketers report “ugly” websites and layouts increasing response.<\/p>\n

Of course, this isn’t ALWAYS the case.<\/p>\n

But dressing your site up like Mr. Furley is certainly worth testing.<\/p>\n

3. Un-Okay<\/strong><\/p>\n

Remember, nobody’s perfect. <\/p>\n

And coming off as perfect in your ads is a recipe for disaster.<\/p>\n

That’s one reason STORIES<\/strong> work so well.<\/p>\n

Stories show you’re a human being. That you’ve made the same painful mistakes as your readers. That you are “one of them.”<\/p>\n

And we all love buying from other people like us — who were in our shoes and figured out a way to get out of whatever problem your product\/service solves.<\/p>\n

4. Land Lord<\/strong><\/p>\n

As land lord, Mr. Furley knows how to get paid<\/em>.<\/p>\n

He HAS to inspire people to pay him (on time) on a monthly basis. No late payments, no lame excuses… or he’ll evict your azz.<\/p>\n

Same with copywriting.<\/p>\n

If you don’t know how to ask for the sale in your copywriting, and get PAID, you’re dead in the water.<\/p>\n

So that’s how you apply Mr. Furley’s sales studliness to your ads.<\/p>\n

Copywriting IS selling — just in print (or on the screen).<\/strong><\/p>\n

Just about every top copywriter I know studies “full contact” sales and applies what they learn to their copywriting.<\/p>\n

And with a little creativity, you can do the same.<\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> In The Copywriting Grab Bag appendixes<\/a><\/strong> you can learn more ways to apply other sales strategies to your business. Ken McCarthy<\/strong>, for example, reveals some cool telephone upsell tips. And Doug D’Anna<\/strong> talks about how he creates his blockbuster direct mail controls with really basic<\/em> sales psychology. <\/p>\n","protected":false},"excerpt":{"rendered":"

Learned something kinda disturbing yesterday: I got a TON of good feedback on the “Mr. Furley’s Sales Secrets” email, which confirmed my original suspicion: Y’all are just as weird as me \ud83d\ude09 However, one subscriber did have a question: “Ben, I loved the Mr. Furley sales tips, but how can they be applied to copywriting???” […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-1872","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t