{"id":1889,"date":"2009-04-21T15:14:26","date_gmt":"2009-04-21T15:14:26","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1889"},"modified":"2009-04-21T15:14:26","modified_gmt":"2009-04-21T15:14:26","slug":"how-to-get-hand","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-get-hand\/","title":{"rendered":"How To Get “Hand” In Sales & Marketing"},"content":{"rendered":"

<\/p>\n

“A man without hand
\nis not a man” <\/big><\/big><\/strong>
\n-George Costanza<\/em><\/div>\n

Got a fun little tip for you today.<\/p>\n

Especially if you’re a Seinfeld<\/em> fan (like me).<\/p>\n

Check this out:<\/p>\n

Right now I’m smack dab in the middle of creating a new opt-in bonus for those who join my daily email tips. <\/p>\n

It’s an audio\/transcript teaching about some really cool selling strategies you can use when selling in your ads, over the phone, in person, on the Internet, social media, in making JV deals, etc<\/p>\n

Anyway, below’s a “sneak preview” of it.<\/p>\n

A sneak preview containing a tip that, when I finally “got” it several years ago, made selling FAR<\/strong> easier.<\/p>\n

Here’s a snippet from the transcript:<\/p>\n

\nAlright, on to sales blunder number 5: <\/p>\n

Being needy.<\/p>\n

Like it or not, think it FAIR or not, this’ll destroy your sales in a heartbeat. I don’t care if you sell online, offline or on the sidelines<\/em> — doesn’t matter.<\/p>\n

People sense when you NEED them. <\/p>\n

When you need their money, their time, their vote or their affection.<\/p>\n

And the more you need something, the more it eludes<\/em> you.<\/p>\n

Yet, at the same time, people are almost irresistibly attracted to people who DON’T need them. <\/p>\n

To give you a perfect example of this, there’s this TV sitcom you probably heard of called “Seinfeld.” In one episode, George Costanza is complaining to his friend Jerry about how just once in a relationship he wishes he could be the person who isn’t the needy one — and instead be the one with the upper hand. <\/p>\n

As George put it, “I have no hand.”<\/p>\n

So, in one of his more clever schemes, George, who’s afraid of losing his girlfriend, pulls a complete “180” on her, and tells her he has decided to break up with her.<\/p>\n

A “pre-emptive break-up”, so to speak.<\/p>\n

The result?<\/p>\n

Instead of telling George to hit the road, she emotionally<\/em> and physically sticks to him like white on rice — even though she was about to dump him.<\/p>\n

Now, that’s just a sitcom obviously.<\/p>\n

But that’s EXACTLY how it works in real life, too.<\/p>\n

If you **need** someone to buy from you, they’ll smell<\/em> it on you. <\/p>\n

They’ll also emotionally (and physically) back off to escape. <\/p>\n

They will do whatever it takes to get away from you — like lie and tell you they want to think about it, or say they need to talk with someone else, etc.<\/p>\n

But the reality is, you need them, and they KNOW it.<\/p>\n

And because of that, they want nothing to do with you.<\/p>\n

So the message is clear:<\/p>\n

Don’t be needy. <\/p>\n

It drives people AWAY from you… instead of attracting them TOWARDS you.<\/p>\n

Which is why the less<\/em> you need, the more<\/em> sales you make.<\/strong>\n<\/p><\/blockquote>\n

Ben Settle<\/p>\n

P.S.<\/strong> Been getting lots of questions about if I have an affiliate program for “The Copywriting Grab Bag” book – www.CopywritingGrabBag.com<\/a><\/strong><\/p>\n

I’ll have one, but ONLY for people who own it.<\/p>\n

So if you want to be an affiliate, the first step is to buy the book.<\/p>\n

I only want the “converted” selling it — people who can tell their own stories about how the book has helped them make copywriting easier and more profitable. <\/p>\n

If you’re on the customer list, you’ll be receiving details soon.<\/p>\n","protected":false},"excerpt":{"rendered":"

“A man without hand is not a man” -George Costanza Got a fun little tip for you today. Especially if you’re a Seinfeld fan (like me). Check this out: Right now I’m smack dab in the middle of creating a new opt-in bonus for those who join my daily email tips. It’s an audio\/transcript teaching […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-1889","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t