Here’s a tip that’s been a loooong time coming.<\/p>\n
In fact, I’m surprised so few people talk about this. <\/p>\n
Especially since it can have such a nasty effect on your sales, profits and peace of mind.<\/p>\n
Anyway, here’s the scoop:<\/p>\n
For the past several months I’ve been doing a lot of work in the golf niche. And since I basically don’t know jack you-know-what about golf, I’ve been slowly but surely getting up to speed.<\/p>\n
And one thing I recently learned about is “Gamesmanship.”<\/strong><\/p>\n Gamesmanship is basically when someone tries to sabotage your game both psychologically and emotionally.<\/p>\n It’s done through things like negative, jerky comments and innuendos while you’re playing — trying to mess with your head to screw up your game.<\/p>\n It’s actually pretty insidious.<\/p>\n And it’s why even really good<\/em> players sometimes choke for no reason.<\/p>\n And guess what?<\/p>\n We have gamesmanship in marketing<\/em>, too.<\/p>\n There’s always some snarky, “a-hole” grandstanding, never helping, and just driving peoples’ confidence into the dirt.<\/p>\n I see this at LEAST once per week in my own business.<\/p>\n I routinely get emails from know-it-alls living in their moms’ basements telling me how I’m the devil and everything I’m doing in my emails and business is “wrong.”<\/p>\n