Below is my latest Oregon Eagle newspaper article.<\/p>\n
The Oregon Eagle is a local paper I have ownership in, that was founded by Email Players subscriber Richard Emmons. The ridiculously profitable email marketing \u201cadvice\u201d in this article may or may not be read by its intended recipient.<\/p>\n
But that doesn\u2019t mean your business can\u2019t benefit from it:<\/p>\n
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\u201cBenevolently Abusive\u201d Trick Lets Drazan Get All The New Voters She Wants<\/strong><\/p>\n This \u201ctrick\u201d lets businesses get all the new customers\/clients they want, too.<\/p>\n Here\u2019s how:<\/p>\n I once consulted a customer (who sells high-priced Method Acting \u201cbootcamps\u201d) about email marketing. And at the time he usually got zero sales in December, no matter how aggressively he marketed or how good his ads were.<\/p>\n That is until I taught him a \u201cbenevolently abusive\u201d (I don\u2019t know how else to put it) marketing trick I invented.<\/p>\n The first time I spoke with him (beginning of that December) \u2026 and in about 20 seconds\u2026 I gave him this secret \u201cformula\u201d for using simple, plain text emails I\u2019d been using to see big sales spikes.<\/p>\n The result?<\/p>\n $100,000 in sales that December when he usually made $0 and the next month he made $230,000 – including $19,000 in one day.<\/p>\n What was this secret I taught him to get all the new students he wanted? That I also believe Christine Drazan can also use to get all the new voters she wants? And that I further believe business owners can use to get all the new customers & clients they want?<\/p>\n The answer:<\/p>\n 1. Send two emails per day to your email list.<\/p>\n 2. Send the first email in the morning.<\/p>\n 3. Send the second email 12-hours later at bedtime.<\/p>\n 4. That first email is inspirational and makes readers feel good and optimistic. In Drazan\u2019s case, a real-life story about legislation she championed that dramatically changed someone\u2019s life. Something that shows what\u2019s possible if she\u2019s elected.<\/p>\n 5. The second email is a real life (ideally in the news) story about some horrifying violent crime, illegal immigrant rape, or drug\/homeless-related attack on children that plants a \u201cVision\u201d inside peoples\u2019 heads that makes them anxious, scared, and unable to sleep.<\/p>\n \u201cRinse & repeat\u201d every day until the election.<\/p>\n Again, this can be \u201cadapted\u201d to businesses. Find what inspires and horrifies your customers and send two emails per day: the morning email feels good, and the evening email feels awful.<\/p>\n Why does this work?<\/p>\n Because it creates a \u201cbenevolently abusive\u201d relationship with your list with intense highs in the morning, and intense lows in the evening. The evening email keeps people up, acid bubbling up in their esophagus\u2019s, shaking them out of their apathy looking for a solution, and anxious to vote for it.<\/p>\n And when they read your \u201cinspirational\u201d morning email?<\/p>\n It\u2019s like Ghostbusters in as much as, \u201cWho they gonna call?\u201d<\/p>\n Do it right, and the answer is YOU.<\/p>\n But there are two \u201ccaveats\u201d:<\/p>\n First: most businesses don\u2019t have an email list. Even if they do, they spank out boring, blatant \u201chere\u2019s what\u2019s for sale!\u201d offers that either go straight to spam or are deleted on sight.<\/p>\n Second: in Drazan\u2019s case, she has an email list, but she doesn\u2019t seem interested in mailing it. She only seems to want to spam us with texts which everyone loathes.<\/p>\n Not so with email.<\/p>\n In fact, according to a StudyFinds survey a few years back, the average person has two email addresses and is on 500 mailing lists!<\/p>\n Email is not only NOT dead, but people read them, and it works better than ever.<\/p>\n But only if you use it, and do so wisely, with techniques like the one in this article.<\/p>\n <\/p>\n More about the paid Email Players newsletter here:<\/p>\n
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