Below is my latest Oregon Eagle newspaper article.<\/p>\n
The Oregon Eagle is a statewide newspaper founded by Email Players subscriber Richard Emmons I bought some ownership in a couple years ago.<\/p>\n
And each month I write a column in there for business owners.<\/p>\n
Here’s the latest one hot off the presses:<\/p>\n
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What In the World Is Wrong With Me?<\/strong><\/p>\n So reads the headline of one of the most profitable direct mail ads in advertising history.<\/strong><\/p>\n It was written by a brilliant copywriter (who also wrote ads for Rush Limbaugh) named Richard Armstrong. And that ad\u2019s headline and first page are a near-perfect \u201ctemplate\u201d Oregon Republicans can use to win more elections, and that Oregon businesses can also use to make enough money to pay the withering taxes and fees Oregon Democrats will pass if they win.<\/strong><\/p>\n Before showing how to use it, here\u2019s the direct mail piece\u2019s first page:<\/strong><\/p>\n \u201cWhat In The World Is Wrong With Me?\u201d<\/strong><\/p>\n \u2022 \u201cI can\u2019t lose weight no matter how hard I try.\u201d<\/strong><\/p>\n \u2022 \u201cI feel sluggish all the time.\u201d<\/strong><\/p>\n \u2022 \u201cI\u2019m so forgetful. I think I\u2019m losing my mind.\u201d<\/strong><\/p>\n \u2022 \u201cI find myself craving food between meals.\u201d<\/strong><\/p>\n \u2022 \u201cI don\u2019t sleep as well as I used to.\u201d<\/strong><\/p>\n \u2022 \u201cI\u2019m a happy person, but sometimes I feel so blue.\u201d<\/strong><\/p>\n \u2022 \u201cMy vision is not as sharp as it used to be.\u201d<\/strong><\/p>\n \u2022 \u201cMy mind feels so \u2018mushy\u2019 all the time.\u201d<\/strong><\/p>\n This ad \u201czeroes in\u201d on symptoms everyone can relate to. People spend hours reading about their symptoms and how to fix them. It\u2019s like the old joke:<\/strong><\/p>\n \u201cHe died doing what he loved: Looking up his symptoms on WebMd\u201d<\/strong><\/p>\n And here\u2019s how a politician or business owner can tap into this phenomenon:<\/strong><\/p>\n 1. Take the above headline and bullet points<\/strong><\/p>\n 2. Write a postcard, direct mail letter, email, or social media post (or adapt it to a video) with the same format – and then substitute the symptoms in the ad with what your market is experiencing.<\/strong><\/p>\n For example, let\u2019s say Christine Drazan wants to use this in her political advertising. She could swap out the above ad\u2019s health symptoms with her voters\u2019 mental\/emotional\/financial symptoms like this:<\/strong><\/p>\n \u201cWhy In The World<\/strong><\/p>\n Am I So Frustrated And Angry?\u201d<\/strong><\/p>\n + \u201cDirty drug needles & human feces litter parks where my kids play\u201d<\/strong><\/p>\n + \u201cConstant new taxes & fees stop me from catching up on retirement\u201d<\/strong><\/p>\n + \u201cRed tape & regulations get me fined for breaking laws I don\u2019t even know exist\u201d<\/strong><\/p>\n + \u201cVote-by-mail & propaganda makes me ask what\u2019s the point of even voting?\u201d<\/strong><\/p>\n + \u201cTeachers & bureaucrats want my son to put on a dress and my daughter to have abortions\u201d<\/strong><\/p>\n + \u201cTina & her cronies lay awake at night obsessing over ways to jail me for owning a gun\u201d<\/strong><\/p>\n + \u201cIllegal aliens & criminals without car insurance drive my rates through the roof\u201d<\/strong><\/p>\n + \u201cRapists & murderers have more rights than I do\u201d<\/strong><\/p>\n After that she could pitch voters to join her email list where she can send them even more reasons to vote for her instead of the crime boss socialist currently running Oregon into the ground.<\/strong><\/p>\n However, let\u2019s face it.<\/strong><\/p>\n There\u2019s about as much chance of Christine Drazan using this advice as Tina Kotek sporting a MAGA hat.<\/strong><\/p>\n But if you\u2019re an Oregon business owner who still hasn\u2019t left the state yet, you can use the same template to sell your products and services just as easily, and just as successfully.<\/strong><\/p>\n And you can do it just by changing the above ad\u2019s headline and the bulleted \u201csymptoms\u201d to reflect your customers\u2019 and clients\u2019 pains, fears, and frustrations (mental, emotional, and\/or physical) your business can help them with.<\/strong><\/p>\n <\/p>\n And so it goes \u2018round these here parts.<\/p>\n To join the mailing list and get a free (digital) copy of the paid print Email Players newsletter, plus some 50 hours of free content in my mobile app go here:<\/p>\n
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