The Copywriting Grab Bag<\/a><\/strong> can be used in tele-seminars, selling in videos, selling coaching services, etc.<\/p>\nIt’s ALL selling at the end of the day.<\/p>\n
But here’s the thing:<\/p>\n
Most people think sales is a dirty word. <\/p>\n
Almost like the “f-word” of business.<\/p>\n
And who can blame them?<\/p>\n
Most people DO come off as hypey carnival barkers pushing some substandard product nobody wants, needs or has any desire to possess.<\/p>\n
And my new “mission” is to make sales FUN for people.<\/strong><\/p>\nTo make it 100% ethical and comfortable.<\/p>\n
And to help you make mucho buckeroos without using any funky manipulation, stoopid sales tricks or high pressure closes (NONE of which work very well anyway).<\/p>\n
Think of it like the old TV show “The Munsters.”<\/p>\n
Remember that show?<\/p>\n
The whole family were basically monsters<\/em> — like Frankenstein, the were-wolf, the ghoul, dracula, etc.<\/p>\nAnd whenever the mailman or the water meter guy or whoever popped in they’d get freaked out by the look of them.<\/p>\n
Because they LOOKED<\/strong> like monsters.<\/p>\nExcept, of course, for the blonde hottie cousin living with them — Marilyn. Everyone liked and trusted her. Because she looked like a nice, normal person — not a monster.<\/p>\n
And that’s how selling is, too.<\/p>\n
You can use the lame manipulation, gimmicky, hype-filled tactics everyone on the Internet uses and come off as a monster.<\/p>\n
Or you can be like the blonde chick in the Munsters: Inviting, attractive and EASY<\/strong> to talk and do business with.<\/p>\nAnyway, that’s the idea behind the new site. <\/p>\n
Stick around and I think you’ll start selling more with less effort.<\/p>\n
Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"
Got LOTS of subscriber questions over the weekend. Mostly about the new website change. Specifically, “Ben, why are you not focusing on copywriting anymore?” Answer: I AM still focusing on copywriting in a way. Here’s the thing: What a lot of copywriters desperately need to “get” is copywriting is NOT writing. Copywriting is in a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-1932","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1932"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1932\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}