{"id":1946,"date":"2009-04-30T14:41:46","date_gmt":"2009-04-30T14:41:46","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1946"},"modified":"2009-04-30T14:41:46","modified_gmt":"2009-04-30T14:41:46","slug":"cool-open-rate-emails","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/cool-open-rate-emails\/","title":{"rendered":"Cool Open Rate Stats"},"content":{"rendered":"

I have a rather bizarre<\/em> admission to share with you:<\/p>\n

Lately I’ve been opening a lot of spam emails.<\/strong> <\/p>\n

Well, maybe not a “lot”, but certainly more than usual.<\/p>\n

Why?<\/p>\n

Is it because I want to read emails about male “enhancement” drugs?<\/p>\n

Uhm, no, think I’m good to go there, thank you.<\/p>\n

Is it because I wanna try that Acai Berry stuff?<\/p>\n

Nope.<\/p>\n

Is it because I need a new wristwatch, handbag or other doo-dad these spammers are always pushing?<\/p>\n

No, not that either.<\/p>\n

So what’s the reason?<\/p>\n

Well, weird as it sounds, the reason I’ve been opening so many spam emails is because of the subject lines<\/em><\/strong>.<\/p>\n

Lemme explain:<\/p>\n

Some of these Spams-R-Us writers are using langauge that’s extremely appealing<\/em> to me as someone who does business online. Even to the point where I’ve been playing around with them for mine, and my clients’ emails.<\/p>\n

Here are a few examples of some recent ones that “got” me:<\/p>\n

<\/p>\n

\nCool Open-Rate Stats<\/p>\n

A Clearly Good Marketing Plan<\/p>\n

Subject Lines: Tell, Don’t Sell<\/p>\n

A Permission Marketing Primer: Picking and Choosing<\/p>\n

When Your Video Isn’t Viral<\/p>\n

Dumb It Up, People<\/p>\n

Podcasting is Easier Than You Think<\/p>\n

A Gentle Step into Web 2.0<\/p>\n

The SEO Rapper\n<\/p><\/blockquote>\n

<\/strong><\/p>\n

Not exactly blatant<\/em> spam headlines, are they?<\/p>\n

In fact, I doubt any of them would be flagged at all. And I actually thought, at first glance, these were from marketing lists I’m on!<\/p>\n

And guess what?<\/p>\n

If you want some cool email subject line templates (especially if you’re in a business-to-business market) these all make great “fodder.”<\/p>\n

Each one is easily tweaked and swiped. (I used one for THIS<\/strong> email.)<\/p>\n

They likely won’t set off the spam alarms with the ISPs.<\/p>\n

And, if you make your emails relevant<\/em> (that’s the key) to these subject lines, they could nab you more sales.<\/p>\n

Whoda’ thunk you can get value from spam<\/em>?<\/strong><\/p>\n

You can learn more about email marketing, including how to write subject lines and thwart the spam filters, in The Copywriting Grab Bag<\/a><\/strong> in Appendix 8 and in the interview with Jay White on the bonus CD.<\/p>\n

Until next time…<\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> Speaking of The Copywriting Grab Bag and email marketing…<\/p>\n

One of my “secret weapons” for emails is old comic book ads<\/em>. <\/p>\n

And you want to know what?<\/p>\n

The CD that comes with the book contains dozens of comic book ads. Many of which can make writing subject lines, blog titles and especially PPC ads a LOT faster and easier:<\/p>\n

<\/p>\n

www.CopywritingGrabBag.com<\/a><\/div>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

I have a rather bizarre admission to share with you: Lately I’ve been opening a lot of spam emails. Well, maybe not a “lot”, but certainly more than usual. Why? Is it because I want to read emails about male “enhancement” drugs? Uhm, no, think I’m good to go there, thank you. Is it because […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1946","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1946"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1946\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}