Every day it’s the same thing ’round here:<\/p>\n
<\/p>\n <\/em><\/strong><\/p>\n Usually this is from copywriters.<\/p>\n But I have friends in other businesses with the same problem:<\/p>\n They need clients yesterday<\/em> and what do they do?<\/p>\n Well, y’all can relax.<\/p>\n Today I’m going to give you the secret to unlimited clients.<\/p>\n But you very well may NOT like the answer.<\/p>\n It’s NOT one of these “ah ha!” things.<\/p>\n In fact, you may already know the answer, and have been repressing<\/em> it, desperately hoping it’s not true and that there’s an easier, “sexier” way to get booked solid.<\/p>\n But dang it, I respect you too much not to tell you the truth.<\/p>\n And so, the secret is (drum roll)…<\/p>\n Selling.<\/strong><\/p>\n That’s it.<\/p>\n If you want clients, you MUST learn how to sell. Not just in print (sorry, copywriters). And not just on the Internet (sorry social media maniacs.) <\/p>\n I’m not saying you can’t use copywriting and social media, etc. But in most cases, you have to jump on the phone or talk to someone in person (if you market locally).<\/p>\n Especially if your services are pricey (as they SHOULD be).<\/p>\n And that’s when you have to SELL<\/strong>, baby.<\/p>\n But don’t let that scare you.<\/p>\n Just sit tight, shut your yap, and let the potential client tell you ALL about their problems and pains and challenges. You don’t breathe a WORD, unless it’s to ask a question.<\/p>\n Then, like a doctor, you write ’em a prescription — your services.<\/p>\n Yep, it really IS that easy.<\/strong><\/p>\n And even kind of fun<\/em> when you get into it. <\/p>\n So that’s one way to do it.<\/p>\n There are other ways, too. <\/p>\n Some of which don’t even require you to ask any questions — just take the order (so to speak). In fact, it’s been years since I “closed” a client. If anything, they’ve “sold” me on accepting them, which makes selling a piece of cake. <\/p>\n Would you like to know how to do that in YOUR business? <\/p>\n Where clients are literally selling themselves to you?<\/p>\n How much would that be worth to you? (haha couldn’t resist).<\/p>\n Seriously though… <\/p>\n
\nI have umpteen years of experience,
\ncan do my work in my sleep,
\nbut can’t get a client if my life depended on it.
\nHelp me!”<\/div>\n