{"id":2084,"date":"2009-06-05T15:28:59","date_gmt":"2009-06-05T15:28:59","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2084"},"modified":"2009-06-05T15:28:59","modified_gmt":"2009-06-05T15:28:59","slug":"why-so-many-sales-pitches-suck","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/","title":{"rendered":"Why So Many Sales Pitches Suck"},"content":{"rendered":"<p>I don&#8217;t know about you&#8230;<\/p>\n<p>But usually, when I go to buy something of a significant price tag, the sales presentation just really, really <em>bites<\/em>. <\/p>\n<p>And it ain&#8217;t just me, either.  Everyone I&#8217;ve asked about this says the same:<\/p>\n<p>It really IS hard to find good help these days.<\/p>\n<p>Question is, why?<\/p>\n<p>Well, I think I know at least one reason.<\/p>\n<p>And I suspect if everyone who sells for a living (whether in person, on the phone, in an ad, retail, whatever) stopped doing it&#8230; they&#8217;d not only sell more, but have customers that are FAR happier.<\/p>\n<p>What is this &#8220;thing&#8221; of which I speaketh?<\/p>\n<p><strong>Using PRESSURE.<\/strong><\/p>\n<p>Let me &#8216;splain:<\/p>\n<p>Let&#8217;s pretend you&#8217;re out buying a car (always fun, eh?)<\/p>\n<p>So you go to the the first dealer and it&#8217;s the same old jazz:<\/p>\n<p>Some slob comes running out with a half eaten donut in one hand and a styrofoam cup of coffee in the other, and immediately recites you his &#8220;shady salesmen&#8217;s book&#8221; chapter and chapter and verse by verse.<\/p>\n<p>He tells you how great each car is.  <\/p>\n<p>How this car just got in and the low price won&#8217;t last long.  <\/p>\n<p>How that car is one his own daughter wants to buy.  <\/p>\n<p>How you came at just the right time because they never had THIS many cool cars to choose from before and aren&#8217;t you lucky?<\/p>\n<p>And on and on it goes&#8230; lies flowing so easily and naturally from his lips it&#8217;s spooky.<\/p>\n<p>Barf.<\/p>\n<p>Then&#8230; you go to another dealer that&#8217;s completely different.<\/p>\n<p>Instead of the usual shtick&#8230; the sales guy says:<\/p>\n<p><em>&#8220;Look, I don&#8217;t know if we have the right car for you. I&#8217;ll do everything I can to help.  But if at any time you don&#8217;t think we have what you need, will you do me a favor and just let me know? That way we don&#8217;t waste any of your time&#8230;&#8221;  <\/em><\/p>\n<p>Now, in this case, which salesman will you TRUST more?  <\/p>\n<p>Which one do you think has YOUR best interest at heart?  <\/p>\n<p>Which one are you more likely to BUY from?<\/p>\n<p>Anyway, &#8217;nuff said. <\/p>\n<p><strong>Pressure sucks.<\/strong><\/p>\n<p>Remove it, and watch your sales almost go up automatically.<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S<\/strong>. For the easiest and most reliable way of removing pressure, that gets people wanting to buy from you (and ONLY you)&#8230; see chapter 6 of <strong><a href=\"http:\/\/www.crackerjackselling.com\">Crackerjack Selling Secrets<\/a><\/strong>.<\/p>\n<p>One guy told me he used this secret to make a small, quick change to his website and his sales shot up from $180 a day to over $1600. <\/p>\n<p>Not too shabby, eh?<\/p>\n<p>And all from just this ONE change.<\/p>\n<p>However, you cannot buy this book anywhere else for any price.  I was originally going to sell it on amazon for $97 but decided not to.  So you can ONLY get it by joining my coming continuity program deal&#8230; and you can only get it (ironically) free:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a href=\"http:\/\/www.CrackerjackSelling.com\">www.CrackerjackSelling.com<\/a><\/div>\n<p><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t know about you&#8230; But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain&#8217;t just me, either. Everyone I&#8217;ve asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2084","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"I don&#039;t know about you... But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain&#039;t just me, either. Everyone I&#039;ve asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why So Many Sales Pitches Suck - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"I don&#039;t know about you... But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain&#039;t just me, either. Everyone I&#039;ve asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2009-06-05T15:28:59+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2009-06-05T15:28:59+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Why So Many Sales Pitches Suck - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"I don&#039;t know about you... But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain&#039;t just me, either. Everyone I&#039;ve asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#blogposting\",\"name\":\"Why So Many Sales Pitches Suck - Ben Settle\",\"headline\":\"Why So Many Sales Pitches Suck\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2009-06-05T15:28:59+00:00\",\"dateModified\":\"2009-06-05T15:28:59+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#webpage\"},\"articleSection\":\"Copywriting, Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#listItem\",\"name\":\"Why So Many Sales Pitches Suck\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#listItem\",\"position\":3,\"name\":\"Why So Many Sales Pitches Suck\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/\",\"name\":\"Why So Many Sales Pitches Suck - Ben Settle\",\"description\":\"I don't know about you... But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain't just me, either. Everyone I've asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-so-many-sales-pitches-suck\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2009-06-05T15:28:59+00:00\",\"dateModified\":\"2009-06-05T15:28:59+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Why So Many Sales Pitches Suck - Ben Settle","description":"I don't know about you... But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain't just me, either. Everyone I've asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think","canonical_url":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#blogposting","name":"Why So Many Sales Pitches Suck - Ben Settle","headline":"Why So Many Sales Pitches Suck","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2009-06-05T15:28:59+00:00","dateModified":"2009-06-05T15:28:59+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#webpage"},"articleSection":"Copywriting, Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#listItem","name":"Why So Many Sales Pitches Suck"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#listItem","position":3,"name":"Why So Many Sales Pitches Suck","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#webpage","url":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/","name":"Why So Many Sales Pitches Suck - Ben Settle","description":"I don't know about you... But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain't just me, either. Everyone I've asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2009-06-05T15:28:59+00:00","dateModified":"2009-06-05T15:28:59+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Why So Many Sales Pitches Suck - Ben Settle","og:description":"I don't know about you... But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain't just me, either. Everyone I've asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think","og:url":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/","article:published_time":"2009-06-05T15:28:59+00:00","article:modified_time":"2009-06-05T15:28:59+00:00","twitter:card":"summary_large_image","twitter:title":"Why So Many Sales Pitches Suck - Ben Settle","twitter:description":"I don't know about you... But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain't just me, either. Everyone I've asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think"},"aioseo_meta_data":{"post_id":"2084","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 11:47:08","updated":"2025-06-24 21:13:18","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhy So Many Sales Pitches Suck\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Why So Many Sales Pitches Suck","link":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=2084"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2084\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=2084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}