{"id":2084,"date":"2009-06-05T15:28:59","date_gmt":"2009-06-05T15:28:59","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2084"},"modified":"2009-06-05T15:28:59","modified_gmt":"2009-06-05T15:28:59","slug":"why-so-many-sales-pitches-suck","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-so-many-sales-pitches-suck\/","title":{"rendered":"Why So Many Sales Pitches Suck"},"content":{"rendered":"<p>I don&#8217;t know about you&#8230;<\/p>\n<p>But usually, when I go to buy something of a significant price tag, the sales presentation just really, really <em>bites<\/em>. <\/p>\n<p>And it ain&#8217;t just me, either.  Everyone I&#8217;ve asked about this says the same:<\/p>\n<p>It really IS hard to find good help these days.<\/p>\n<p>Question is, why?<\/p>\n<p>Well, I think I know at least one reason.<\/p>\n<p>And I suspect if everyone who sells for a living (whether in person, on the phone, in an ad, retail, whatever) stopped doing it&#8230; they&#8217;d not only sell more, but have customers that are FAR happier.<\/p>\n<p>What is this &#8220;thing&#8221; of which I speaketh?<\/p>\n<p><strong>Using PRESSURE.<\/strong><\/p>\n<p>Let me &#8216;splain:<\/p>\n<p>Let&#8217;s pretend you&#8217;re out buying a car (always fun, eh?)<\/p>\n<p>So you go to the the first dealer and it&#8217;s the same old jazz:<\/p>\n<p>Some slob comes running out with a half eaten donut in one hand and a styrofoam cup of coffee in the other, and immediately recites you his &#8220;shady salesmen&#8217;s book&#8221; chapter and chapter and verse by verse.<\/p>\n<p>He tells you how great each car is.  <\/p>\n<p>How this car just got in and the low price won&#8217;t last long.  <\/p>\n<p>How that car is one his own daughter wants to buy.  <\/p>\n<p>How you came at just the right time because they never had THIS many cool cars to choose from before and aren&#8217;t you lucky?<\/p>\n<p>And on and on it goes&#8230; lies flowing so easily and naturally from his lips it&#8217;s spooky.<\/p>\n<p>Barf.<\/p>\n<p>Then&#8230; you go to another dealer that&#8217;s completely different.<\/p>\n<p>Instead of the usual shtick&#8230; the sales guy says:<\/p>\n<p><em>&#8220;Look, I don&#8217;t know if we have the right car for you. I&#8217;ll do everything I can to help.  But if at any time you don&#8217;t think we have what you need, will you do me a favor and just let me know? That way we don&#8217;t waste any of your time&#8230;&#8221;  <\/em><\/p>\n<p>Now, in this case, which salesman will you TRUST more?  <\/p>\n<p>Which one do you think has YOUR best interest at heart?  <\/p>\n<p>Which one are you more likely to BUY from?<\/p>\n<p>Anyway, &#8217;nuff said. <\/p>\n<p><strong>Pressure sucks.<\/strong><\/p>\n<p>Remove it, and watch your sales almost go up automatically.<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S<\/strong>. For the easiest and most reliable way of removing pressure, that gets people wanting to buy from you (and ONLY you)&#8230; see chapter 6 of <strong><a href=\"http:\/\/www.crackerjackselling.com\">Crackerjack Selling Secrets<\/a><\/strong>.<\/p>\n<p>One guy told me he used this secret to make a small, quick change to his website and his sales shot up from $180 a day to over $1600. <\/p>\n<p>Not too shabby, eh?<\/p>\n<p>And all from just this ONE change.<\/p>\n<p>However, you cannot buy this book anywhere else for any price.  I was originally going to sell it on amazon for $97 but decided not to.  So you can ONLY get it by joining my coming continuity program deal&#8230; and you can only get it (ironically) free:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a href=\"http:\/\/www.CrackerjackSelling.com\">www.CrackerjackSelling.com<\/a><\/div>\n<p><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t know about you&#8230; But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites. And it ain&#8217;t just me, either. Everyone I&#8217;ve asked about this says the same: It really IS hard to find good help these days. Question is, why? Well, I think [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2084","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=2084"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2084\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=2084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}