{"id":21,"date":"2006-09-19T17:48:06","date_gmt":"2006-09-19T22:48:06","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=22"},"modified":"2006-09-19T17:48:06","modified_gmt":"2006-09-19T22:48:06","slug":"stuff-your-swipe-file-with-the-best-ads-ever-writtenfor-less-than-50","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/stuff-your-swipe-file-with-the-best-ads-ever-writtenfor-less-than-50\/","title":{"rendered":"Stuff Your Swipe File With The Best Ads Ever Written…For Less Than $50"},"content":{"rendered":"

How would you like to quickly and cheaply build a thick, beefy swipe file<\/a><\/strong> full of proven and successful direct response ads?<\/p>\n

A swipe file that contains not only long copy ads… but also proven classified and space ads that can be adapted and modified for pay-per-click ads and ezine ads?<\/p>\n

And how would you like to be able to build this swipe file of hundreds of ads for about $50 or less?<\/p>\n

Then all you need do is head over to the nearest comic book convention.<\/p>\n

This is no joke.<\/p>\n

If you want to see some of the best copy ever written then spend a few hours pouring over direct response ads found in comic books<\/a><\/strong> and a whole new world will open up for you.<\/p>\n

The psychology the copywriters used in those old direct response comic book ads is sheer brilliance.<\/p>\n

They knew exactly how to get “inside” your head and persuade you to buy things you never in a million years would have considered buying before. Plus, they were usually able to do it with just two or three sentences.<\/p>\n

And as I said, they’re cheap<\/em>.<\/p>\n

Believe it or not, the comic books with the best direct response ads are almost always less than a dollar a piece.<\/p>\n

The key is to buy the older comics from before 1990. For some reason after 1990 comic book ads started shifting into image ads and away from direct response.<\/p>\n

But the older ones are all direct response ads.<\/p>\n

And unlike baseball cards, comic books tend to go down in value instead of up.<\/p>\n

And the really old ones — especially titles that didn’t sell well — can many times be bought for next to nothing.<\/p>\n

In fact, if you go to a comic book convention you can sometimes buy entire boxes of old comics — containing thousands of ads — for less than $50.<\/p>\n

Whatever the case, if you want a huge swipe file packed with powerful direct response ads, buy old comic books.<\/p>\n

They’re dirt cheap… and they contain some of the best examples of selling, persuasion and copy you’ll ever see.<\/p>\n","protected":false},"excerpt":{"rendered":"

How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads? A swipe file that contains not only long copy ads… but also proven classified and space ads that can be adapted and modified for pay-per-click ads and ezine ads? And how would you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-21","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}