I ever tell you about my cool gun?<\/p>\n
Specifially, my newer<\/em> gun? (I have two, with a 3rd on the way).<\/p>\n It’s a sweet little thing — a Springfield XD .45 acp. Smooth, powerful and I really dig the ammo.<\/p>\n In other words… it kicks boo-tay.<\/p>\n And you know what else?<\/p>\n It also contains a powerful sales and marketing tip you can (immediately) use for whatever you sell, too.<\/p>\n Here’s what I mean:<\/p>\n While buying it at the gun shop, it hit me square between the eyes:<\/p>\n These are some expensive<\/em> guns.<\/p>\n The one I bought went for about $600.<\/p>\n Which was actually considered a **bargain** at the time thanks to our merry band of newly-elected gun-grabbers (which drove up demand for firearms).<\/p>\n And I realized I didn’t CARE how expensive it was.<\/p>\n I didn’t want some piece of crap at the local pawn shop. Since my life (or my family’s life) could be on the line if I ever needed it, I didn’t want “cheap.” <\/p>\n I wanted quality<\/em>.<\/p>\n I wanted EXPENSIVE<\/strong>, dang nab it.<\/p>\n And I would have happily paid more if need be.<\/p>\n Which brings me to the point:<\/p>\n Not everyone is a price shopper. Not everyone is turned on by “cheap.” And not everyone is looking for a “bargain basement” deal.<\/p>\n In fact, you wanna know something funny?<\/p>\n There are customers (LOTS of ’em) who will literally refuse<\/em> to even buy anything cheap. As a high price often means quality, reliability and, in some cases, better social status (a huge hot button).<\/p>\n Bottom line?<\/p>\n If you want to make selling easy, forget the lovers of cheap<\/em>.<\/p>\n Set your sights on the lovers of quality<\/em>, instead.<\/p>\n Doing so makes selling like shooting fish in a barrel.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> For 101 easy ways to sell (in any medium) without using pressure, hype, begging, whining, or doing any blackhat stuff, check out:<\/p>\n <\/p>\n