The cluelessness of “businessmen” truly astounds me.<\/p>\n
Just really leaves me scratching my head sometimes.<\/p>\n
In fact, after a run-in with a pizza parlor owner last Sunday, I’m convinced some businesses are literally robbing<\/em> themselves blind of sales and need to be whacked upside the head.<\/p>\n Here’s what happened:<\/p>\n Last weekend we stopped in a small pizza joint for lunch. It was about 2:00 (give or take) and we were really hungry. Except, when we got there, the door was propped open by a chair (as if the joint was open) only to find the place closed.<\/p>\n Now, that’s obviously no crime.<\/p>\n But what WAS a crime (from a sales point of view) was we weren’t the only people waiting. Other people walked up too, only for the owner to tell them to come back at 3:00 when he opens.<\/p>\n “Kinda late to be opening, isn’t it?”<\/em> we asked.<\/p>\n To which he mumbled something about “business being slow”.<\/p>\n Hmm.<\/p>\n Lemme get this straight:<\/p>\n He has customers at the door ready to buy, and yet, he sends us packing (even giving us advice to check out the place down the street<\/em> — how generous) until later?<\/p>\n It’d be funny if it weren’t so sad.<\/p>\n I mean, it doesn’t take a marketing goo-roo to (for example) tell the people ready, willing and even eager<\/em> to spend money that he’ll fire up the ovens now anyway, and to come back in 15 minutes. And, oh, by the way, for your inconvenience, here are some 20% off coupons for next time you drop by…<\/p>\n But that’s not what happened.<\/p>\n Instead, we went down the street to the other pizza joint (which wasn’t even that good) and gave THEM our moola instead.<\/p>\n What’s the moral of the story?<\/p>\n If people want to give you money, take it.<\/strong><\/p>\n Sometimes all ya have to do is open your doors. \ud83d\ude09<\/p>\n Ben Settle<\/p>\n P.S<\/strong>. Remember my buddy who had a stroke (at 33)?<\/p>\n And how I said that, if you donated something (anything — even $1) to his medical fund, I’d give you an extremely valuable copywriting lesson?<\/p>\n Well, the response was AWESOME<\/strong>.<\/p>\n I was totally blown away by the generous feedback. <\/p>\n And so too was my buddy, Sabin. <\/p>\n It meant so much to him (y’all have made a HUGE difference) he wanted me to pass this note along to everyone:<\/p>\n \n“I am overwhelmed by the amount of donations, comments, & help I am receiving from people that don’t even know me! It truly speaks loudly how caring individuals are and can be around the world to lend a helping hand for person in need. I am highly grateful for your donations and appreciate everyones support.”<\/strong>\n<\/p><\/blockquote>\n By the way…<\/p>\n If you didn’t see my offer last week and are interested in donating (again, even if just $1) to Sabin’s medical fund in exchange for one of the most valuable copywriting lessons I’ve ever given, jump on over to:<\/p>\n <\/p>\n