I’m running a tad behind schedule today.<\/p>\n
So I hope instead of my usual email tips, this private<\/em> email I sent to the members of both mastermind groups I’m in will suffice this time.<\/p>\n It’s about an extremely cool book I found on accident.<\/p>\n A book, I believe, every marketer should possess.<\/p>\n OK, here goes:<\/p>\n Last week I was at the used bookstore in town here, rummaging through the business section and seeing what I could find.<\/p>\n Usually I don’t find much.<\/p>\n Although, I did nab Eugene Schwartz’s “cult classic” book titled “Mail Order” for a mere $6 a couple years ago (it sells for probably 10 times that most places).<\/p>\n Anyway, I’d been looking for a short book about sales & marketing.<\/p>\n I don’t like big, long books.<\/p>\n I like short<\/em> ones, that get to the point.<\/p>\n And lucky for me, I found just that.<\/p>\n It is a book called, “Ten Greatest Salespersons”<\/strong> by a guy named Robert Shook. It was written in 1978, but is incredibly useful today. This Shook dude basically rounded up the 10 best sales people (from different industries — car sales, direct sales, insurance sales, etc) and interviewed them on their secrets.<\/p>\n It’s FASCINATING.<\/strong><\/p>\n I’m only on the third chapter and already I’m on fire with it.<\/p>\n The first interview alone with Joe Girard is just pure gold<\/em>.<\/p>\n No “black hat” or complicated stuff. Nothing about persistence or needing a thick skin. No fancy one-liners or fake enthusiasm.<\/p>\n Just “meat and potatoes” sales told in an entertaining way.<\/p>\n Some of this is stuff nobody gets around to teaching anymore. <\/p>\n But that the old timers (who probably had it much harder than us, selling door-to-door, without people being able to “slap” things easily on credit cards, etc) used.<\/p>\n I bet if you check around online, you can find a copy.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Another book that is short, sweet and packed cover to cover with “timeless” selling principles that don’t rely on hype, lies, or frothing-at-the-mouth exaggerations, is my soon to be released Crackerjack Selling Secrets<\/a><\/strong> book.<\/p>\n However, this book will NOT be for sale anywhere for any price.<\/p>\n You will ONLY be able to get it directly through me. And, ironically, you will only be able to get it free.<\/p>\n Details at:<\/p>\n <\/p>\n