Holy Shnike!<\/p>\n
Yesterday’s bit about money-flashing goo-roos touched a nerve.<\/p>\n
It also prompted the following question, too:<\/p>\n
\n“Ben, how can you tell if someone’s legit besides the publicly counting money thing? I have started noticing that sometimes the better the marketing is the worst the product is. Any other tips?”<\/strong>\n<\/p><\/blockquote>\n
Well, I have a theory about this.<\/p>\n
It’s a bit on the weird<\/em> side (actually, more like the “retro” side).<\/p>\n
But I have found it to be true 9 out of 10 times.<\/p>\n
Ready?<\/p>\n
OK, well, it’s kinda like Fonzie<\/em> from “Happy Days.”<\/p>\n
The Fonz didn’t have to go around telling people he was cool. He didn’t have to pick fights with people to show he was a tough guy. And he didn’t have to brag about being with a million chicks because, frankly, he always walked into Arnold’s with a hotty in each arm.<\/p>\n
In other words, he didn’t have to SAY he was cool.<\/p>\n
People just KNEW it.<\/strong><\/p>\n
Just like everyone knew Potsy was a dork.<\/p>\n
Or that Ralph Mouth was a jackass. <\/p>\n
Or that Richie Cunningham was a square. <\/p>\n
And whether it was because of his reputation, his actions or the “air” about him — when people said Fonzie was cool, there was no argument.<\/p>\n
Same goes with the goo-roos today. <\/p>\n
The good ones don’t have to tell you how cool they are.<\/p>\n
You just KNOW it.<\/p>\n
Because if there’s any doubt their products will do what they claim, they won’t just tell you how wonderful their stuff is… they’ll PROVE<\/strong> it to you.<\/p>\n
And not by flapping their gums, either.<\/p>\n
But by demonstrating it to you via their knowledge, reputation, the company they keep and, yes, a solid sales pitch that’s not packed full of fluff, lies or exclamation marks.<\/p>\n
Anyway, my point is, all you gotta do is observe.<\/p>\n
It’s the best way to tell between the Fonzies and the wannabes.<\/p>\n
Ben Settle<\/p>\n
P.S.<\/strong> Want to be “cool” with your sales and marketing? Then do what the Fonz would do — grab your black leather jacket, hop on your Harley, and speed on over to:<\/p>\n
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