Oops!<\/p>\n
I misspelled the word “rules” in the title above, didn’t I?<\/p>\n
Oh no! <\/p>\n
According to a few self-appointed email and marketing ex-spurts out there, I just committed sales “suicide.”<\/p>\n
Actually, I kind of doubt it.<\/p>\n
In fact, want to know something funny?<\/p>\n
Strange as it sounds, there have been many times where I’ve had more success by BREAKING established sales, marketing and copywriting “rules” (even those set forth by old school masters I admire and respect) than by following<\/em> them.<\/p>\n This is no joke, either.<\/p>\n In fact, here are some examples of rules I’ve (profitably) broken, smashed and buried with reckless abandon:<\/p>\n Anyway, here’s the reason I’m telling you about this: <\/p>\n If you ever want to “shake” things up a bit in your business (if for no other reason than to keep things exciting) try breaking a few marketing rules yourself — including the ones everyone else follows without question.<\/p>\n I mean, who knows?<\/p>\n You might just find your next breakthrough.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Want more “contrarian” sales and marketing tips?<\/p>\n Then check out:<\/p>\n <\/p>\n\n
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