I made a big, fat blunder in last Friday’s email. <\/p>\n
Do you remember it?<\/p>\n
The email I sent about having lots of variety in your emails — so you never bore<\/em> your readers, and (if you write emails correctly) even keep ’em on the edge of their seats, anxiously awaiting you to push that shiny, candy-like “send” button each day?<\/p>\n Let me explain:<\/p>\n To make my point, I used those variety cereal packs as an example.<\/p>\n The analogy being not to bore your list with the same “taste”.<\/p>\n Well, here’s where I goofed:<\/p>\n The reality is, just because someone buys that variety pack of cereals, doesn’t mean he or she won’t, for example, go “cuckoo” for Cocoa Puffs cereal 2 or 3 (or more) days in a row. And if that happens, the LAST thing you want to do is pour him a bowl of Trix or Fruity Pebbles or Count Chocula or whatever.<\/p>\n And that’s where my advice was a tad “askew.”<\/p>\n Because there are times when you may very well hit a “nerve” — a topic that gets ye old trusty cash register ringing. <\/p>\n In those cases, it might be kinda foolish<\/em> to stop.<\/p>\n And variety would actually work AGAINST you.<\/strong><\/p>\n Anyway, just another reason not to dogmatically cling to “rules.”<\/p>\n Especially when it comes to email marketing.<\/p>\n And speaking of which…<\/p>\n