{"id":2356,"date":"2009-09-10T14:51:07","date_gmt":"2009-09-10T14:51:07","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2356"},"modified":"2009-09-10T14:51:07","modified_gmt":"2009-09-10T14:51:07","slug":"from-marketing-newbie-to-expert-in-record-time","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/from-marketing-newbie-to-expert-in-record-time\/","title":{"rendered":"From Marketing &#8220;Newbie&#8221; To Expert In Record Time"},"content":{"rendered":"<p>Yesterday&#8217;s &#8220;newbie&#8221; email really caused a ruckus.<\/p>\n<p>And it also prompted a great question:<\/p>\n<blockquote><p>\n<strong>&#8220;Ben, I am new to my business, and am learning more every day.  But I don&#8217;t want to come off as a newbie in guru clothing as you called it.  Should I not demonstrate my knowledge then?  And if so, what should I do?<\/strong>&#8221;\n<\/p><\/blockquote>\n<p>Mayhaps a bit of explanation is called for.<\/p>\n<p>I&#8217;m not saying NOT to demonstrate your brilliance.  That&#8217;s actually a pretty solid way to build credibility. What I&#8217;m saying is, before giving someone advice (especially if they didn&#8217;t ask for it), you need all the <em>facts<\/em>, first.  <\/p>\n<p>In other words, you have to ask questions.<\/p>\n<p>LOTS of questions.<\/p>\n<p>The people I mentioned yesterday did not do that.<\/p>\n<p>They just charged in guns blazing with silly (and, in this case, ignorant) assumptions based on their own experiences or what they heard some goo-roo say.<\/p>\n<p>Bad idea.<\/p>\n<p>At least, if you want to make a real impact on someone.<\/p>\n<p>Why?<\/p>\n<p>Because it&#8217;s like &#8220;A List&#8221; freelancer Doug D&#8217;Anna said in his <strong><a target=\"_blank\" href=\"http:\/\/www.copywritinggrabbag.com\" rel=\"noopener\">Copywriting Grab Bag<\/a><\/strong> interview:  <\/p>\n<blockquote><p>\n<strong>&#8220;How can I offer a marketing critique for a product or a prospect I am 100% unfamiliar with?&#8221;<\/strong>\n<\/p><\/blockquote>\n<p>In other words, you have to be like a doctor:<\/p>\n<p>You ask questions FIRST, then give your &#8220;diagnosis.&#8221;<\/p>\n<p>That&#8217;s why (for example) when I do sales letter critiques, I don&#8217;t even <em>look<\/em> at the customer&#8217;s ad until they fill out a multi-page questionnaire about their market and their customers.  <\/p>\n<p>Otherwise, how can I possibly give them the right guidance?<\/p>\n<p>Without asking questions first, my advice is worthless.<\/p>\n<p>This is important stuff if you want to position yourself as a &#8220;for real&#8221; expert about whatever you sell.<\/p>\n<p>It&#8217;s foolish to try and be a know-it-all.<\/p>\n<p>Instead, be an &#8220;ask-it-all.&#8221;<\/p>\n<p>It may not seem sexy, but it&#8217;s what separates the pros from the wannabes.<\/p>\n<p>You can learn more about asking questions (and <em>which<\/em> questions to ask) in the upcoming &#8220;Crackerjack Selling Secrets&#8221; book: <\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CrackerjackSelling.com\" rel=\"noopener\">www.CrackerjackSelling.com<\/a><\/div>\n<p><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday&#8217;s &#8220;newbie&#8221; email really caused a ruckus. And it also prompted a great question: &#8220;Ben, I am new to my business, and am learning more every day. But I don&#8217;t want to come off as a newbie in guru clothing as you called it. Should I not demonstrate my knowledge then? And if so, what [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":{"0":"post-2356","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=2356"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2356\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=2356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=2356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=2356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}