{"id":2425,"date":"2009-10-01T15:01:06","date_gmt":"2009-10-01T15:01:06","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2425"},"modified":"2009-10-01T15:01:06","modified_gmt":"2009-10-01T15:01:06","slug":"batman-clobbers-marketing-incest","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/","title":{"rendered":"Batman Clobbers &#8220;Marketing Incest&#8221;"},"content":{"rendered":"<p>Recently, I had a nifty &#8220;chat&#8221; with Dr. Glenn Livingston.<\/p>\n<p>Glenn is an AdWords &#8220;wizard&#8221; and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even <em>before<\/em> they do!)<\/p>\n<p>We rapped about LOTS of fascinating things, too.<\/p>\n<p>Like how to write &#8220;can&#8217;t-resist&#8221; email subject lines. Or how to use a classic <em>Batman<\/em> comic book to write super-profitable PPC ads.  Or how to take advantage of all the rampant &#8220;marketing incest&#8221; going on in business these days.  (i.e. When everyone in a market is copying everyone else in that market until they all just get <em>dumber<\/em> and <em>dumber<\/em>.)<\/p>\n<p>And so on, and so forth.<\/p>\n<p>Anyway, to listen to our call just high tail it over to:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"<a target=\"_blank\" href=\"http:\/\/www.BenSettle.com\/Interviews\/Glenn-Livingston\" rel=\"noopener\">www.BenSettle.com\/Interviews\/Glenn-Livingston<\/a><\/div>\n<p><\/strong><\/p>\n<p>Oh&#8230; and one more thing:<\/p>\n<p>Maybe Glenn was using some of his psychologist tricks on me, but this was EASILY one of the single most <em>valuable<\/em> interviews I&#8217;ve ever done.<\/p>\n<p>And I really never intended to give away this much info.<\/p>\n<p>Enjoy \ud83d\ude09<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, I had a nifty &#8220;chat&#8221; with Dr. Glenn Livingston. Glenn is an AdWords &#8220;wizard&#8221; and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write &#8220;can&#8217;t-resist&#8221; email subject lines. Or how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2425","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Recently, I had a nifty &quot;chat&quot; with Dr. Glenn Livingston. Glenn is an AdWords &quot;wizard&quot; and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write &quot;can&#039;t-resist&quot; email subject lines. Or how\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Batman Clobbers \u201cMarketing Incest\u201d - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"Recently, I had a nifty &quot;chat&quot; with Dr. Glenn Livingston. Glenn is an AdWords &quot;wizard&quot; and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write &quot;can&#039;t-resist&quot; email subject lines. Or how\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2009-10-01T15:01:06+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2009-10-01T15:01:06+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Batman Clobbers \u201cMarketing Incest\u201d - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Recently, I had a nifty &quot;chat&quot; with Dr. Glenn Livingston. Glenn is an AdWords &quot;wizard&quot; and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write &quot;can&#039;t-resist&quot; email subject lines. Or how\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#blogposting\",\"name\":\"Batman Clobbers \\u201cMarketing Incest\\u201d - Ben Settle\",\"headline\":\"Batman Clobbers &#8220;Marketing Incest&#8221;\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2009-10-01T15:01:06+00:00\",\"dateModified\":\"2009-10-01T15:01:06+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#webpage\"},\"articleSection\":\"Copywriting, Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#listItem\",\"name\":\"Batman Clobbers &#8220;Marketing Incest&#8221;\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#listItem\",\"position\":3,\"name\":\"Batman Clobbers &#8220;Marketing Incest&#8221;\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/\",\"name\":\"Batman Clobbers \\u201cMarketing Incest\\u201d - Ben Settle\",\"description\":\"Recently, I had a nifty \\\"chat\\\" with Dr. Glenn Livingston. Glenn is an AdWords \\\"wizard\\\" and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write \\\"can't-resist\\\" email subject lines. Or how\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/batman-clobbers-marketing-incest\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2009-10-01T15:01:06+00:00\",\"dateModified\":\"2009-10-01T15:01:06+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Batman Clobbers \u201cMarketing Incest\u201d - Ben Settle","description":"Recently, I had a nifty \"chat\" with Dr. Glenn Livingston. Glenn is an AdWords \"wizard\" and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write \"can't-resist\" email subject lines. Or how","canonical_url":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#blogposting","name":"Batman Clobbers \u201cMarketing Incest\u201d - Ben Settle","headline":"Batman Clobbers &#8220;Marketing Incest&#8221;","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2009-10-01T15:01:06+00:00","dateModified":"2009-10-01T15:01:06+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#webpage"},"articleSection":"Copywriting, Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#listItem","name":"Batman Clobbers &#8220;Marketing Incest&#8221;"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#listItem","position":3,"name":"Batman Clobbers &#8220;Marketing Incest&#8221;","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#webpage","url":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/","name":"Batman Clobbers \u201cMarketing Incest\u201d - Ben Settle","description":"Recently, I had a nifty \"chat\" with Dr. Glenn Livingston. Glenn is an AdWords \"wizard\" and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write \"can't-resist\" email subject lines. Or how","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2009-10-01T15:01:06+00:00","dateModified":"2009-10-01T15:01:06+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Batman Clobbers \u201cMarketing Incest\u201d - Ben Settle","og:description":"Recently, I had a nifty &quot;chat&quot; with Dr. Glenn Livingston. Glenn is an AdWords &quot;wizard&quot; and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write &quot;can't-resist&quot; email subject lines. Or how","og:url":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/","article:published_time":"2009-10-01T15:01:06+00:00","article:modified_time":"2009-10-01T15:01:06+00:00","twitter:card":"summary_large_image","twitter:title":"Batman Clobbers \u201cMarketing Incest\u201d - Ben Settle","twitter:description":"Recently, I had a nifty &quot;chat&quot; with Dr. Glenn Livingston. Glenn is an AdWords &quot;wizard&quot; and marketing psychologist who knows all kinds of cool ways to uncover what people want to buy (probably even before they do!) We rapped about LOTS of fascinating things, too. Like how to write &quot;can't-resist&quot; email subject lines. Or how"},"aioseo_meta_data":{"post_id":"2425","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 11:53:12","updated":"2025-06-24 21:23:17","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tBatman Clobbers \u201cMarketing Incest\u201d\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Batman Clobbers &#8220;Marketing Incest&#8221;","link":"https:\/\/bensettle.com\/blog\/batman-clobbers-marketing-incest\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=2425"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2425\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=2425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=2425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=2425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}