No time for dilly-dally today.<\/p>\n
Below are se7en “sales killing” marketing blunders. If you’re making any of them, then you might be robbing yourself blind<\/em> and not even realize it.<\/p>\n Ready?<\/p>\n OK then, giddy-up…<\/p>\n 1. Ignoring market skepticism<\/strong><\/p>\n Chances are, in the last 12 months your market has been screwed by everyone — their government, their boss, their bank, their investment adviser, and maybe even their favorite goo-roo. <\/p>\n They probably assume you<\/em> will screw them over, too.<\/p>\n Hey, and speaking of goo-roos…<\/p>\n 2. Goo-roo worship <\/strong><\/p>\n I swear, some people would jump off a bridge if their favorite goo-roo told them it’d put money in their pocket.<\/p>\n Hey, don’t get me wrong.<\/p>\n Most of us have our favorite goo-roos (mine are mostly dead people, but I still have ’em). And there’s nothing wrong with modeling successful people. <\/p>\n But dogmatically following their every movement? <\/p>\n Big, big mistake.<\/p>\n Especially if you don’t sell to the same<\/em> market.<\/p>\n 3. Following the crowd<\/strong><\/p>\n Ken McCarthy told a funny story about this in his “System Club Letters” book. He was in New York during a bitter cold spell and saw a long line of people (“the crowd”) waiting for cabs at the airport. <\/p>\n Yet, there was an empty cab stop across the street.<\/p>\n Within minutes Ken was in a warm cab while the “crowd” froze their butts off at the airport line.<\/p>\n The point?<\/p>\n Following the crowd will get ya every time.<\/p>\n 4. Tactic-based marketing<\/strong> <\/p>\n This may shock some people, but he (or she) who knows their MARKET best, wins. <\/p>\n Not whoever knows the most sales “choke holds” and closes.<\/p>\n 5. Blindly following other peoples’ test results<\/strong><\/p>\n You wouldn’t do that, now would you? <\/p>\n I know I have, and the results were NOT pretty.<\/p>\n