Ever hear of the “shake and bake”?<\/p>\n
There’s actually a bunch of definitions for this. <\/p>\n
What I’m talking about is the military<\/em> version as told by one of my clients in the self defense niche. <\/p>\n He ‘splained it like this:<\/p>\n When certain soldiers are on the battlefield, locked in mortal combat with someone trying to kill them, one thing they are trained to do is “shake and bake.”<\/p>\n Here’s what that means:<\/p>\n (If you’re easily grossed out you best turn the channel…<\/u>)<\/strong><\/p>\n They plunge<\/em> the knife into their enemy’s chest and then shake the living hell out of that knife (while it’s STILL INSIDE the enemy), causing him excruciating pain and suffering.<\/p>\n Zowie!<\/p>\n Pretty gruesome<\/em>, ain’t it?<\/p>\n But guess what?<\/p>\n You can also use this extremely violent combat principle (in a non-violent way) in your marketing, copywriting, advertising and selling.<\/p>\n How?<\/p>\n There are LOTS of ways to do it.<\/p>\n For example, when writing bullet points, you can fire off as MANY of them as you possibly can (assuming they’re not boring). Each one shaking and baking that “persuasion knife” inside your prospect’s psychology and mind until they can’t stand<\/em> it anymore and buy.<\/p>\n You can also do this with email, too.<\/p>\n One reason why some of us email almost every day (or have a gazillion emails pre-loaded in an auto-responder) is because we’re doing a “shake and bake” on our market’s desires and needs until they buy something.<\/p>\n And what about phone selling?<\/p>\n I once heard about this guy (who sells high end financial services) who calls his prospects an AVERAGE of 9 times before they buy. <\/p>\n Talk about a shake and bake!<\/p>\n This dude just goes after them over and over and over — shake and bake, baby — until that persuasion knife reaches his prospects’ sweet spot and they write him a check.<\/p>\n Anyway, just something to think about.<\/p>\n Gross?<\/p>\n Maybe.<\/p>\n But what were you expecting with the above headline?<\/p>\n Cookies and milk?<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> I got 101 “shake and bake” marketing tips waiting for you inside my coming Crackerjack Selling Secrets book<\/strong>. You can get on the notification list (it’ll be ready soon) at:<\/p>\n <\/p>\n