Many moons ago I did an email about the “king” of selling online.<\/p>\n
Remember that little ditty?<\/p>\n
Basically I said I do not believe teaching, giving value, creating content or copywriting are “king” of selling online — despite what some goo-roos say. <\/p>\n
This then begged the question, what IS king?<\/p>\n
Since that time, many have sent me their guesses. <\/p>\n
And, I must say, they are ALL very good tries. <\/p>\n
Like, for example, someone said your offer<\/em> is king.<\/p>\n And your offer is HUGE, no doubt. But the wrong offer sent to the wrong prospect usually won’t do much good, will it? <\/p>\n Another astute subscriber said a “hungry crowd.”<\/p>\n Important?<\/p>\n VERY.<\/p>\n But king?<\/p>\n I say thee nay.<\/p>\n Consider this:<\/p>\n The golf market is the HOTTEST market I’ve ever seen. It’s so rabid<\/em> that, in a golf info publishing company I partner in, we once only had an order form up (no sales letter) and it was pulling lots of sales. <\/p>\n It’s THAT hungry a market.<\/p>\n But, here’s the rub:<\/p>\n I have a friend who had a golf site with a full sales letter with traffic, and he said he wasn’t making jack. So IMHO, a hungry market is not king, either <\/p>\n (Especially if you ain’t the only “grocery store” in town).<\/p>\n Look, the real “king” is not necessarily obvious.<\/strong><\/p>\n It actually transcends all the stuff we see in the old school marketing, sales and copywriting books. (In at least one instance it’s frowned<\/em> upon by one of the old time masters.)<\/p>\n Yet doing it today is (I believe) mandatory.<\/p>\n Especially if you want to stick out like a sore thumb in your market.<\/p>\n And especially if you want to make selling much easier (and even fun<\/em>).<\/p>\n And guess what?<\/p>\n This is the FIRST CD\/transcript lesson in my Crackerjack Selling CD Club (which launches tomorrow). I was going to hold off on this lesson for a while. But it makes a perfect “foundation” and is like giving rocket fuel<\/em> to all your selling activities. (Both online and offline.)<\/p>\n Oh, and don’t forget:<\/p>\n If you subscribe tomorrow on launch day, you also get a 60+ minute advanced teaching on 5 different ways to use simple stories to sell more of your products and services — along with examples.<\/p>\n You can jump on the notification list at:<\/p>\n <\/p>\n