{"id":2587,"date":"2009-11-05T07:38:46","date_gmt":"2009-11-05T15:38:46","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2587"},"modified":"2009-11-05T07:38:46","modified_gmt":"2009-11-05T15:38:46","slug":"loser-with-a-capital-l","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/","title":{"rendered":"Loser With A Capital &#8220;L&#8221;"},"content":{"rendered":"<p>Remember that Ryan Healy interview yesterday?<\/p>\n<p>Well, there&#8217;s something I forgot to mention.<\/p>\n<p>And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you&#8217;re into writing sales letters. (And, there are some nuggets in there even if you&#8217;re <em>not<\/em> into writing sales letters).  Including some things I did to crawl out of <em>oblivion<\/em> during a time when I was failing miserably and felt like a big, fat loser with a capital &#8220;L&#8221;.<\/p>\n<p>Anyway, if you&#8217;re interested, it&#8217;s at:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.RyanHealy.com\/ben-settle-interview\" rel=\"noopener\">www.RyanHealy.com\/ben-settle-interview<\/a><\/div>\n<p><\/strong><\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> Speaking of sales letters&#8230;<\/p>\n<p>Yesterday I got this comment about <strong><a target=\"_blank\" href=\"http:\/\/www.copywritinggrabbag.com\" rel=\"noopener\">The Copywriting Grab Bag<\/a><\/strong> from subscriber Marya Miller that made my entire week:<\/p>\n<blockquote><p>\n<strong>&#8220;I think your material is absolutely superb, and I&#8217;m getting so much mileage out of the &#8216;Copywriting Grab Bag&#8217;, it&#8217;s really made a difference to meeting my mortgage every month.&#8221;<\/strong>\n<\/p><\/blockquote>\n<p>That&#8217;s awesome, Marya!<\/p>\n<p>I&#8217;ve used some secrets in there to get myself out of a few &#8220;jams&#8221; as well.  And am often surprised by how well the stuff in the appendixes especially works for higher response.<\/p>\n<p>Thank you for letting me know \ud83d\ude09<\/p>\n<p><strong>P.P.S<\/strong>. You know, I just thought of something.<\/p>\n<p>I&#8217;m probably breaking some stoopid new FTC rule posting that testimonial above without another &#8220;balancing&#8221; testimonial saying how my book cost someone their house.<\/p>\n<p>Maybe that&#8217;s why this black helicopter is circling above&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember that Ryan Healy interview yesterday? Well, there&#8217;s something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you&#8217;re into writing sales letters. (And, there are some nuggets in there even if you&#8217;re not into writing sales letters). Including some things I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2587","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Remember that Ryan Healy interview yesterday? Well, there&#039;s something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you&#039;re into writing sales letters. (And, there are some nuggets in there even if you&#039;re not into writing sales letters). Including some things I\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Loser With A Capital \u201cL\u201d - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"Remember that Ryan Healy interview yesterday? Well, there&#039;s something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you&#039;re into writing sales letters. (And, there are some nuggets in there even if you&#039;re not into writing sales letters). Including some things I\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2009-11-05T15:38:46+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2009-11-05T15:38:46+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Loser With A Capital \u201cL\u201d - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Remember that Ryan Healy interview yesterday? Well, there&#039;s something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you&#039;re into writing sales letters. (And, there are some nuggets in there even if you&#039;re not into writing sales letters). Including some things I\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#blogposting\",\"name\":\"Loser With A Capital \\u201cL\\u201d - Ben Settle\",\"headline\":\"Loser With A Capital &#8220;L&#8221;\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2009-11-05T07:38:46+00:00\",\"dateModified\":\"2009-11-05T07:38:46+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#webpage\"},\"articleSection\":\"Copywriting, Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#listItem\",\"name\":\"Loser With A Capital &#8220;L&#8221;\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#listItem\",\"position\":3,\"name\":\"Loser With A Capital &#8220;L&#8221;\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/\",\"name\":\"Loser With A Capital \\u201cL\\u201d - Ben Settle\",\"description\":\"Remember that Ryan Healy interview yesterday? Well, there's something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you're into writing sales letters. (And, there are some nuggets in there even if you're not into writing sales letters). Including some things I\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/loser-with-a-capital-l\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2009-11-05T07:38:46+00:00\",\"dateModified\":\"2009-11-05T07:38:46+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Loser With A Capital \u201cL\u201d - Ben Settle","description":"Remember that Ryan Healy interview yesterday? Well, there's something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you're into writing sales letters. (And, there are some nuggets in there even if you're not into writing sales letters). Including some things I","canonical_url":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#blogposting","name":"Loser With A Capital \u201cL\u201d - Ben Settle","headline":"Loser With A Capital &#8220;L&#8221;","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2009-11-05T07:38:46+00:00","dateModified":"2009-11-05T07:38:46+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#webpage"},"articleSection":"Copywriting, Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#listItem","name":"Loser With A Capital &#8220;L&#8221;"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#listItem","position":3,"name":"Loser With A Capital &#8220;L&#8221;","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#webpage","url":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/","name":"Loser With A Capital \u201cL\u201d - Ben Settle","description":"Remember that Ryan Healy interview yesterday? Well, there's something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you're into writing sales letters. (And, there are some nuggets in there even if you're not into writing sales letters). Including some things I","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2009-11-05T07:38:46+00:00","dateModified":"2009-11-05T07:38:46+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Loser With A Capital \u201cL\u201d - Ben Settle","og:description":"Remember that Ryan Healy interview yesterday? Well, there's something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you're into writing sales letters. (And, there are some nuggets in there even if you're not into writing sales letters). Including some things I","og:url":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/","article:published_time":"2009-11-05T15:38:46+00:00","article:modified_time":"2009-11-05T15:38:46+00:00","twitter:card":"summary_large_image","twitter:title":"Loser With A Capital \u201cL\u201d - Ben Settle","twitter:description":"Remember that Ryan Healy interview yesterday? Well, there's something I forgot to mention. And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you're into writing sales letters. (And, there are some nuggets in there even if you're not into writing sales letters). Including some things I"},"aioseo_meta_data":{"post_id":"2587","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 11:55:01","updated":"2025-06-24 21:27:30","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tLoser With A Capital \u201cL\u201d\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Loser With A Capital &#8220;L&#8221;","link":"https:\/\/bensettle.com\/blog\/loser-with-a-capital-l\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=2587"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2587\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=2587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=2587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=2587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}