Once in a while I get asked about my favorite gurus.<\/p>\n
No… not goo-roos.<\/p>\n
I mean gurus<\/em> — with a “u” instead of an “oo”.<\/p>\n There is a difference, ya know.<\/p>\n In my way of thinking, goo-roos are not the same as gurus.<\/p>\n That’s why you will often see me say “goo-roo” when pointing out something I believe you should probably NOT do, or a type of marketer whose claims and business practices I believe you should be skeptical of.<\/p>\n But it’s the exact opposite with “guru”.<\/p>\n Anyway, today I thought it’d be cool to list the “gurus” who I believe you can get mucho value from listening to.<\/p>\n This is all just my opinion, by the way.<\/p>\n Always do your homework before buying someone’s products or services (mine or anyone else’s). <\/p>\n I suspect one person’s guru is another’s goo-roo.<\/p>\n (And vice versa.)<\/p>\n Also, as a side note — I PURPOSELY omitted friends, mastermind members, etc to make this objective. I do not personally know most of the people on the following list and some are dead. But I am acquainted<\/em> with a few of them (like Ken McCarthy, Terry Dean and Doug D’Anna, for example). <\/p>\n Ready?<\/p>\n OK, here goes… some of my favorite gurus:<\/p>\n There are more, but this should do for now.<\/p>\n These are some marketers who have A+ info and have never done me wrong on subjects like selling, marketing, copywriting and overall business success.<\/p>\n I suggest checking them all out (just google ’em).<\/p>\n You won’t be sorry.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> A quick update:<\/p>\n My books The Copywriting Grab Bag<\/a><\/strong> and Crackerjack Selling Secrets<\/a><\/strong> are still out of stock. Some people think I’m purposely not selling them to create “scarcity.”<\/p>\n Once again, my marketing just ain’t that sexy.<\/p>\n I’m simply in between printers right now and making sure the proofs are up to my standards before releasing the “hounds.”<\/p>\n","protected":false},"excerpt":{"rendered":" Once in a while I get asked about my favorite gurus. No… not goo-roos. I mean gurus — with a “u” instead of an “oo”. There is a difference, ya know. In my way of thinking, goo-roos are not the same as gurus. That’s why you will often see me say “goo-roo” when pointing out […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2719","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=2719"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2719\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=2719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=2719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=2719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n