Not long ago I was on a rather interesting consulting call.<\/p>\n
It was interesting for lots of reasons.<\/p>\n
For example, Terry Dean was also on the call and I ALWAYS have my “antenna” up whenever he talks. It was also interesting because Terry and I were helping a marketer who’s in a niche I really dig selling to already.<\/p>\n
But you know what the most fascinating part was?<\/p>\n
It was the “synergy” of the call.<\/strong><\/p>\n There’s just nothing like 3 or 4 people on a call hashing<\/em> it out like that — letting the ideas fly with reckless abandon and finding real solutions to tough problems in 30 minutes or less.<\/p>\n Very cool.<\/p>\n Anyway, here’s the point:<\/p>\n If you have a tough marketing, copywriting or sales problem driving you bananas… and you just don’t know what to do or where to turn… gather ye together a roundtable of other people and watch what happens.<\/p>\n They don’t even have to be “marketing” people, either.<\/p>\n In fact, I suspect you’d get all kinds of ideas for solving your biggest “nightmare” marketing problems by casually rapping with someone in your market than you would from some highfalutin’ consultant, anyway.<\/p>\n Be worth trying it one day and seeing what happens.<\/p>\n After all, what have you got to lose?<\/p>\n Especially since consulting your market is free<\/em>.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Something else kinda weird happened on that call.<\/p>\n I realized I didn’t despise<\/em> consulting as much as I thought.<\/p>\n You see, up until then, I kind of dreaded doing consulting because usually I get pretty drained when on the phone like that. It’s like having my blood sucked out by leaches. But this time was different because it was for a niche I already enjoy working with and with people who were a joy to talk to.<\/p>\n