{"id":2790,"date":"2009-12-30T04:35:15","date_gmt":"2009-12-30T12:35:15","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2790"},"modified":"2009-12-30T04:35:15","modified_gmt":"2009-12-30T12:35:15","slug":"my-un-sexy-2010-prediction","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/my-un-sexy-2010-prediction\/","title":{"rendered":"My Un-Sexy 2010 Prediction"},"content":{"rendered":"<p>Let me be perfectly <em>blunt<\/em>:<\/p>\n<p>I honestly have no clue what you can expect in 2010.  <\/p>\n<p>I&#8217;m the last person to ask about such things. <\/p>\n<p>And, frankly, even if I had some kind of magical &#8220;crystal ball&#8221;, I wouldn&#8217;t be too confident in my ability to accurately interpret whatever I saw.<\/p>\n<p>Even so, there is ONE thing I will predict.<\/p>\n<p>Something that can possibly make your 2010 extremely profitable &#8212; whether you&#8217;re a raw, &#8220;wriggling&#8221; newbie marketer or a seasoned &#8220;battle tested&#8221; entrepreneur.  <\/p>\n<p>And here it is:<\/p>\n<p>I believe it&#8217;ll be more important to know how to SELL in 2010 &#8212; online, direct mail, phone, email, in person, however you do it &#8212; than ever before.<\/p>\n<p>Methinks it&#8217;ll be FAR more important than in 2009.<\/p>\n<p>And certainly more important than it was in the economic &#8220;sugar high&#8221; that ended in 2008 &#8212; when everyone was <em>buzzing<\/em> on credit and loans, with money burning holes in their pockets and even crappy products sold like hot cakes.<\/p>\n<p>Remember that?<\/p>\n<p>You didn&#8217;t have to be particularly bright to sell then.<\/p>\n<p>And you could get away with doing a lot of things that simply don&#8217;t work very well anymore (like pouring on the hype, fabricating social proof, bragging, etc &#8212; pretty much what some of the goo-roos now in hiding or retired did).<\/p>\n<p>Yes&#8230; I know that&#8217;s not a very &#8220;sexy&#8221; prediction.<\/p>\n<p>But remember this:<\/p>\n<p>As Dutch scholar Desiderius Erasmus once said:<\/p>\n<p><strong><em><\/p>\n<div style=\"text-align: center;\">&#8220;In the land of the blind,<br \/>\nthe one eyed man is king&#8221;<\/div>\n<p><\/em><\/strong><\/p>\n<p>And hey, let&#8217;s face it:<\/p>\n<p>There are a lot of &#8220;blind&#8221; marketers running around still trying to get away with &#8220;killer&#8221; marketing instead of principled based selling.<\/p>\n<p>Which leaves a lot of opportunity for everyone else.<\/p>\n<p>Anyway, have a safe and happy New Year, my friend.<\/p>\n<p>And I&#8217;ll see ya on the other side.<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> My book <strong><a target=\"_blank\" href=\"http:\/\/www.crackerjackselling.com\" rel=\"noopener\">Crackerjack Selling Secrets<\/a><\/strong> contains 101 easy, ethical and 100% &#8220;painless&#8221; ways to sell (online or offline) used by some of history&#8217;s most persuasive marketers.<\/p>\n<p>You can get your copy for 2010 here:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CrackerjackSelling.com\" rel=\"noopener\">www.CrackerjackSelling.com<\/a><\/div>\n<p><\/strong><\/p>\n<p>Grab it today and I&#8217;ll even pay your shipping.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me be perfectly blunt: I honestly have no clue what you can expect in 2010. I&#8217;m the last person to ask about such things. And, frankly, even if I had some kind of magical &#8220;crystal ball&#8221;, I wouldn&#8217;t be too confident in my ability to accurately interpret whatever I saw. Even so, there is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2790","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let me be perfectly blunt: I honestly have no clue what you can expect in 2010. 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