{"id":2812,"date":"2010-01-06T08:04:59","date_gmt":"2010-01-06T16:04:59","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2812"},"modified":"2010-01-06T08:04:59","modified_gmt":"2010-01-06T16:04:59","slug":"why-every-marketer-should-go-see-sherlock-holmes","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-every-marketer-should-go-see-sherlock-holmes\/","title":{"rendered":"Why Every Marketer Should Go See Sherlock Holmes"},"content":{"rendered":"<p>OK, so I just saw Sherlock Holmes last night.<\/p>\n<p>Awesome movie, and I <em>highly<\/em> recommend it.<\/p>\n<p>No&#8230; not just for the action, adventure and entertainment &#8212; but because I think there&#8217;s just an awful lot to learn from the good detective if you&#8217;re a marketer and entrepreneur. <\/p>\n<p>Why do I think that?<\/p>\n<p>Well my dear Watson, here are a few reasons&#8230; <\/p>\n<p><strong><\/p>\n<ul>\n<li>Always Has The End In Mind<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Has A Distinct And Likable Personality<\/li>\n<\/ul>\n<p><strong><\/p>\n<ul>\n<li>Executes Multiple Strategies Simultaneously<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Fast Thinking In Stressful &#8220;Do Or Die&#8221; Situations<\/li>\n<\/ul>\n<p><strong><\/p>\n<ul>\n<li>Uses Pressure Points &#038; Brain Power (Not Brute Strength) In Battle<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Obsessive When On The Job<\/li>\n<\/ul>\n<p><strong><\/p>\n<ul>\n<li>Has All The Right Friends And Connections<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Avoids Using &#8220;Black Hat&#8221; Methods And &#8220;Tricks&#8221;<\/li>\n<\/ul>\n<p><strong><\/p>\n<ul>\n<li>Pays Attention To Details Everyone Else Misses<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>And Lots, Lots More<\/li>\n<\/ul>\n<p>Frankly, I could do an entire MONTH of emails just on all the ways Sherlock Holmes can make one a much more effective marketer and entrepreneur.  <\/p>\n<p>But I don&#8217;t want to include any spoilers and ruin it for you.<\/p>\n<p>So instead, here&#8217;s your &#8220;homework&#8221; assignment:<\/p>\n<p>First, watch Sherlock Holmes.<\/p>\n<p>And secondly, note all the things Sherlock does that can be DIRECTLY applied to your business and marketing.<\/p>\n<p>Nonsense, you say?<\/p>\n<p>A waste of your precious time?<\/p>\n<p>Methinks not.<\/p>\n<p>In fact, you want to know something?<\/p>\n<p>Some of the most successful marketers in history were HEAVILY influenced by the movie industry &#8212; including advertising genius <strong>David Ogilvy<\/strong> and the legendary copywriter <strong>Eugene Schwartz<\/strong>. (Eugene Schwartz even insisted marketers watch EVERY movie that makes over $100 million &#8212; and it wasn&#8217;t for the overpriced candy and stale popcorn, neither!)<\/p>\n<p>So please&#8230; go ye forth and watch Sherlock Holmes.<\/p>\n<p>It could be one of the most profitable things you do this week.<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> This may sound obnoxiously <em>presumptuous<\/em> <strong>(heck it IS presumptuous)<\/strong>, but you want to know something else I think about England&#8217;s greatest detective?  <\/p>\n<p>If he were a <strong>marketer<\/strong>, I bet he&#8217;d use many of the solid and proven <em>principle<\/em> based methods (that don&#8217;t rely on tricks, gimmicks or typical goo-roo nonsense) found in &#8220;Crackerjack Selling Secrets.&#8221;<\/p>\n<p>You can see for yourself at:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CrackerjackSelling.com\" rel=\"noopener\">www.CrackerjackSelling.com<\/a><\/div>\n<p><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OK, so I just saw Sherlock Holmes last night. Awesome movie, and I highly recommend it. No&#8230; not just for the action, adventure and entertainment &#8212; but because I think there&#8217;s just an awful lot to learn from the good detective if you&#8217;re a marketer and entrepreneur. Why do I think that? Well my dear [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2812","post","type-post","status-publish","format-standard","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"OK, so I just saw Sherlock Holmes last night. Awesome movie, and I highly recommend it. 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