{"id":2872,"date":"2010-01-13T00:49:04","date_gmt":"2010-01-13T08:49:04","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2872"},"modified":"2010-01-13T00:49:04","modified_gmt":"2010-01-13T08:49:04","slug":"8-ways-to-unsell-a-product","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/8-ways-to-unsell-a-product\/","title":{"rendered":"8 Ways To &#8220;Unsell&#8221; A Product"},"content":{"rendered":"<p>How about a change of pace today?<\/p>\n<p>Instead of yapping about &#8220;how to&#8221; sell more, what if we rap about &#8220;how NOT to sell&#8221; stuff?<\/p>\n<p>Sound good to you?<\/p>\n<p>OK then, below is a list of some ways to &#8220;unsell&#8221; your products and services.  <\/p>\n<p>In other words, these are things that could take you from the brink of making the sale (in any medium &#8212; online, offline, whatever) to snatching <em>defeat<\/em> from the proverbial jaws of <em>victory<\/em>.<\/p>\n<p>It&#8217;s happened to yours truly many times.<\/p>\n<p>And let me tell ya, it ain&#8217;t fun.<\/p>\n<p>So if you find yourself doing any of these things in your sales and marketing, you may want to reverse course &#8212; <em>pronto<\/em>:<\/p>\n<p>\t<strong><\/p>\n<ul>\n<li>Too chatty (when selling in person, by phone, even in ads)<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Lecturing (instead of telling <em>stories<\/em> &#8212; for more on sales storytelling, check out the free bonus that comes with &#8220;Crackerjack Selling Secrets&#8221; <strong><a target=\"_blank\" href=\"http:\/\/www.CrackerjackSelling.com\" rel=\"noopener\">www.CrackerjackSelling.com<\/a><\/strong> &#8211; described in the PS of the sales letter)<\/li>\n<\/ul>\n<p>\t<strong><\/p>\n<ul>\n<li>Assuming too many things about your prospect<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Not doing enough research<\/li>\n<\/ul>\n<p>\t<strong><\/p>\n<ul>\n<li>Following the crowd (this&#8217;ll get ya every time!)<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li><em>Slathering<\/em> your pitch with hype<\/li>\n<\/ul>\n<p>\t<strong><\/p>\n<ul>\n<li>Screaming at your prospects (either audibly or in print)<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Being too product centered (and not market centered)<\/li>\n<\/ul>\n<p>So there you have it.<\/p>\n<p>Eight <em>freakishly<\/em> easy ways to &#8220;unsell&#8221; your product.<\/p>\n<p>And you what?<\/p>\n<p>I bet if you ONLY avoided making these 8 mistakes, you&#8217;d find your profits go way <em>up<\/em>&#8230; and your frustration levels going way <em>down<\/em>.<\/p>\n<p>Try it and see.<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> One quick note about yesterday&#8217;s email:  Justin Christianson&#8217;s site wasn&#8217;t fully functional when I plugged it.  Apparently the shopping cart was not ready.  He fixed it up a little bit after I sent the email, but some people may have given up trying to take him up on his coaching offer.<\/p>\n<p>I guess I kinda jumped the gun.<\/p>\n<p>So just in case for those interested, you can <strong><a target=\"_blank\" href=\"http:\/\/www.monsternetventures.com\/monstercoaching.htm\" rel=\"noopener\">try again by clicking here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How about a change of pace today? Instead of yapping about &#8220;how to&#8221; sell more, what if we rap about &#8220;how NOT to sell&#8221; stuff? Sound good to you? OK then, below is a list of some ways to &#8220;unsell&#8221; your products and services. In other words, these are things that could take you from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2872","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"How about a change of pace today? Instead of yapping about &quot;how to&quot; sell more, what if we rap about &quot;how NOT to sell&quot; stuff? Sound good to you? OK then, below is a list of some ways to &quot;unsell&quot; your products and services. In other words, these are things that could take you from\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/8-ways-to-unsell-a-product\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"8 Ways To \u201cUnsell\u201d A Product - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"How about a change of pace today? Instead of yapping about &quot;how to&quot; sell more, what if we rap about &quot;how NOT to sell&quot; stuff? Sound good to you? OK then, below is a list of some ways to &quot;unsell&quot; your products and services. 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