Here’s an interesting question that just came in:<\/p>\n
“Ben, what are your favorite swipe file ads?”<\/strong><\/p><\/blockquote>\n
Good question.<\/p>\n
I don’t really “swipe” anymore these days.<\/p>\n
But even so, I thought it’d be fun to list some of my favorite sales letters and ads to study for ideas, ad structures (very important), and inspiration.<\/p>\n
So here goes — my top 10 ads (in no particular order):<\/p>\n
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- Scott Haines’s “Trump University” sales letter (probably my fav of the bunch)<\/li>\n<\/ul>\n
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- Gary Halbert’s “Betty’s Diet Book” print ad<\/li>\n<\/ul>\n
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- Gary Bencivenga’s “Interviews That Win Jobs” print ad<\/li>\n<\/ul>\n
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- Eugene Schwartz’s “The TV Owner’s Guide” print ad<\/li>\n<\/ul>\n
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- John Carlton’s “Combat JKD” print ad<\/li>\n<\/ul>\n
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- Jim Rutz’s “Integrated Health Solutions” sales letter<\/li>\n<\/ul>\n
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- Mel Martin’s “What Never To Eat On An Airplane” sales letter<\/li>\n<\/ul>\n
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- Gary Halbert’s The “Crime Connection” sales letter<\/li>\n<\/ul>\n
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- Gary Halbert’s “The Josh Abraham Letter” sales letter<\/li>\n<\/ul>\n
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- Gary Bencivenga’s “Lies Lies Lies” magalog<\/li>\n<\/ul>\n
Now, luckily, you can find some of these ads online free.<\/p>\n
But you may have to drop a little scratch to get your hot little hands on the rest of them (or ask the copywriters).<\/p>\n
And hey, that’s as it should be.<\/p>\n
We get way more value out of things we have to hunt, sweat and pay<\/em> for than if they’re handed to us on a silver platter.<\/p>\n
If you want the Scott Haines Trump ad, he’s including it in his “Shortcut Copywriting Secrets” course, which I’m offering as an affiliate until tomorrow night at midnight.<\/p>\n
You also get over $900 of “for real” retail value unique bonuses, including:<\/p>\n
(1) “Crypto Marketing Secrets” book:<\/strong><\/p>\n
This is the entire 30-issue run of The Crypto Marketing Newsletter.<\/p>\n
(Which ran from early 201o through mid 2012).<\/p>\n
This book is not for sale anywhere else. Less than 30 people on the planet possess it. And, it’s a “for real” $810.00 value (the run was 30 issues, and each issue costed $27)<\/p>\n
NOTE:<\/p>\n
This is a *physical* book that will be sent by mail.<\/p>\n
(At my expense).<\/p>\n
(2) The exact bullet points template I use<\/strong><\/p>\n
This document contains the bullet points template I have on my desk (it’s next to my left arm now, as I type this, and is always there) that I use in emails and sales letters.<\/p>\n
It’s short cut my writing time by a factor 10.<\/p>\n
And, it’s based on all the best bullets I’ve ever studied.<\/p>\n
The only other way to get this is buying my $297 “Copywriting Grab Bag” product. But, I’ll include it with your free “Email Players” issue and “Crypto Marketing Secrets” book.<\/p>\n
(3) Choose any back issue of “Email Players”<\/strong><\/p>\n
You’ll get a pdf of my most current “Email Players” issue catalog. Pick any issue you want and I’ll send it to you (again, at my expense, anywhere in the world).<\/p>\n
Back issues go for $97.00 a piece.<\/p>\n
This offer ends tomorrow at the stroke of midnight.<\/p>\n
Get your copywriting lovin’ here while you still can:<\/p>\n