A few weeks ago, I wrote about movies and marketing.<\/p>\n
Remember that?<\/p>\n
It was about how some of the world’s best marketing geniuses (like Eugene Schwartz<\/strong> and David Ogilvy<\/strong>) were heavily influenced by the movie<\/em> industry and, in Schwartz’s case, watching all the highest grossing flicks at the box office.<\/p>\n Anyway, there’s another person’s name to add to that list.<\/p>\n And that is David Bullock.<\/p>\n Now, I don’t know David.<\/p>\n Nor do I (yet) own any of his products.<\/p>\n But he once did an interview with Glenn Livingston and said something that’s had a HUGE impact on my little ol’ business ever since.<\/p>\n What did he say?<\/p>\n Simply that he watches the movie “The Matrx” once per month… and gets ideas for his testing and Internet business each time.<\/p>\n For example, he talked about the character Morpheus.<\/p>\n And how Morpheus was talking to Neo about when you’re in a situation where there are rules (such as in marketing, testing, software, copywriting, etc) you can bend<\/em> them depending on your thinking and your belief<\/em> in yourself that you CAN bend them successfully.<\/p>\n That opened my mind in ways no other book or course ever had.<\/p>\n And it completely changed the way I market and write ads.<\/p>\n So anyway, the message is clear:<\/p>\n Movies can be awesome “marketing fodder.”<\/p>\n Watch ’em, enjoy ’em and, yes, profit from ’em.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Movies are also great for getting sales story ideas, too.<\/p>\n Believe it or not, some of my highest pulling ads were influenced by ideas from movie<\/em> characters and plots.<\/p>\n And guess what?<\/p>\n You can get an advanced teaching on using stories in your sales and marketing when you grab your copy of Crackerjack Selling Secrets<\/a><\/strong>. This MP3 bonus puts 5 different kinds of stories I’ve used to successfully sell products under the microscope (including a .pdf of the stories themselves)… and shows you how to adapt them to whatever YOU sell, too.<\/p>\n It comes by immediate download when you buy the book at:<\/p>\n <\/p>\n