{"id":2968,"date":"2010-02-03T08:00:10","date_gmt":"2010-02-03T16:00:10","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=2968"},"modified":"2010-02-03T08:00:10","modified_gmt":"2010-02-03T16:00:10","slug":"movies-for-marketers-who-like-movies","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/movies-for-marketers-who-like-movies\/","title":{"rendered":"Movies For Marketers Who Like Movies"},"content":{"rendered":"<p>Let&#8217;s do something fun today.<\/p>\n<p>After writing a couple emails about marketing and movies last month a few people have asked about making a list of movies that might be helpful for their marketing, selling, copywriting, etc.<\/p>\n<p>Below are a few I&#8217;ve found helpful.<\/p>\n<p>In fact, in many cases, these flicks have been more <em>practical<\/em> and helpful than some of the books and high falutin&#8217; marketing courses I&#8217;ve bought.<\/p>\n<p>Ready?<\/p>\n<p>OK, let&#8217;s roll&#8230;<\/p>\n<p><strong>1.  Boiler Room <\/strong><\/p>\n<p>This isn&#8217;t so much a &#8220;how to&#8221; movie, but a &#8220;how NOT to do&#8221; movie. <\/p>\n<p>I don&#8217;t waste my time getting on goo-roo lists, but from what people I know are telling me, this is <em>exactly<\/em> the kind of high pressure nonsense some of these goo-roos are using to upsell people by phone into big ticket coaching programs.<\/p>\n<p>Still&#8230; there is ONE good lesson in it.<\/p>\n<p>And that is, when one of the salesmen is doing his thing, he asks a question (I think for the sale) and then&#8230; shuts up.<\/p>\n<p>That was pretty cool.<\/p>\n<p>And good advice when selling in <em>person<\/em> or <em>phone<\/em>.<\/p>\n<p><strong>2.  The Matrix<\/strong><\/p>\n<p>I think we covered this movie pretty well here:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/bensettle.com\/blog\/how-watching-the-matrix-can-make-you-a-marketing-action-hero\" rel=\"noopener\">www.BenSettle.com\/matrix<\/a><\/div>\n<p><\/strong><\/p>\n<p><strong>3.  Sherlock Holmes<\/strong><\/p>\n<p>Ditto with Sherlock Holmes &#8212; you can skim my &#8220;review&#8221; at:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/bensettle.com\/blog\/why-every-marketer-should-go-see-sherlock-holmes\" rel=\"noopener\">www.BenSettle.com\/sherlock<\/a><\/div>\n<p><\/strong><\/p>\n<p><strong>4. Lethal Weapon<\/strong><\/p>\n<p>Ah yes&#8230; now we&#8217;re cookin&#8217;.<\/p>\n<p>Once upon a time, marketing and copywriting &#8220;legend&#8221; Eugene Schwartz said Lethal Weapon was &#8220;mandatory&#8221; for direct marketers.  <\/p>\n<p>Why?<\/p>\n<p>Well, the short version is, there&#8217;s a certain &#8220;rhythm&#8221; to it you will see in a lot of great sales pitches, Check out chapter 3 in &#8220;The Copywriting Grab Bag&#8221; &#8212; <strong><a target=\"_blank\" href=\"http:\/\/www.CopywritingGrabBag.com\" rel=\"noopener\">www.CopywritingGrabBag.com<\/a><\/strong> &#8212; for a more detailed analysis on this particular movie.<\/p>\n<p><strong>5.  Batman Begins<\/strong><\/p>\n<p>IMHO, the &#8220;sales rhythm&#8221; in Batman Begins is even better than the one in Lethal Weapon.  In fact, I use it as sort of sales letter &#8220;template&#8221; when writing my ads these days.<\/p>\n<p>Anyway, there are more than this.<\/p>\n<p>But these 5 movies are like little &#8220;mini marketing seminars&#8221; if you pay attention to them.<\/p>\n<p>And (especially) if you watch how people <em>react<\/em> to them.<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s do something fun today. After writing a couple emails about marketing and movies last month a few people have asked about making a list of movies that might be helpful for their marketing, selling, copywriting, etc. Below are a few I&#8217;ve found helpful. In fact, in many cases, these flicks have been more practical [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2968","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=2968"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/2968\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=2968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=2968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=2968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}