{"id":3013,"date":"2010-02-11T08:00:39","date_gmt":"2010-02-11T16:00:39","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3013"},"modified":"2010-02-11T08:00:39","modified_gmt":"2010-02-11T16:00:39","slug":"goo-roo-fanboy-sales-letter-mistakes","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/goo-roo-fanboy-sales-letter-mistakes\/","title":{"rendered":"Goo-roo Fanboy Sales Letter Mistakes"},"content":{"rendered":"<p>Whoa!  <\/p>\n<p>Everyone seems to be enjoying these goo-roo emails.<\/p>\n<p>Let&#8217;s throw another log on the fire, shall we?<\/p>\n<p>Here are some common goo-roo sales letter mistakes that have spread like a <em>disease<\/em> into the general marketing population. Mistakes that, in some cases, are hurting the &#8220;good guys&#8221; (and gals) who observe all this stuff and then are tempted to assume it&#8217;s what always works:<\/p>\n<p><strong><\/p>\n<ul>\n<li>Only using super long 50+ word &#8220;mega headlines&#8221;<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Thinking you MUST have a pre-headline (the little headline above the headline) in every ad, with or without strategy, and with no exceptions.  (One client a while back even <em>insisted<\/em> I put one in just because &#8220;everyone else has one&#8221;)<\/li>\n<\/ul>\n<p><strong><\/p>\n<ul>\n<li>Using lots of hype<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Exclamation marks after every single claim<\/li>\n<\/ul>\n<p><strong><\/p>\n<ul>\n<li>Testimonials inserted in the middle of the sales letter (some call them &#8220;speed bumps&#8221; &#8212; I highly suggest testing that vs putting them in a sidebar, BTW.  See what happens&#8230;)<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Doing lots of bragging (a &#8220;red flag&#8221; the product has no substance)<\/li>\n<\/ul>\n<p><strong><\/p>\n<ul>\n<li>Inserting phony &#8220;photoshopped&#8221; bank statements<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<ul>\n<li>Testing small changes (like headline font and color)&#8230; instead of BIG changes (like an entirely new angle, page design or offer)<\/li>\n<\/ul>\n<p>Look, I won&#8217;t say this stuff <em>never<\/em> works.<\/p>\n<p>Or that it is &#8220;always&#8221; wrong. <\/p>\n<p>The danger is in <strong>ASSuming<\/strong> these things work just because the goo-roo fanboys are doing it and\/or teach it (without regard to testing or knowing YOUR specific product\/market peculiarities).<\/p>\n<p>You know&#8230; I just thought of something.<\/p>\n<p>Methinks it&#8217;s time to change things up.<\/p>\n<p>Instead of the goo-roo fanboy stuff to <em>avoid<\/em>&#8230; let&#8217;s talk about something they do we can actually PROFIT from.  In fact, there&#8217;s one thing they ALL do that most any marketer can use to quickly make more profits&#8230; is perfectly legal and ethical&#8230; and that doesn&#8217;t require selling your relationship with your list to the <em>devil<\/em>.<\/p>\n<p>I&#8217;ll explaineth tomorrow.<\/p>\n<p>Stay tuned&#8230;<\/p>\n<p>Ben &#8220;just making friends &#038; influencing people&#8221; Settle<\/p>\n<p><strong>P.S.<\/strong> To see how some of the world&#8217;s best (and highest paid) copywriters write their sales letters and ads (HINT: they rarely do any of the goo-roo fanboy wannabe stuff above), hop on over to:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CopywritingGrabBag.com\" rel=\"noopener\">www.CopywritingGrabBag.com<\/a><\/div>\n<p><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whoa! Everyone seems to be enjoying these goo-roo emails. Let&#8217;s throw another log on the fire, shall we? Here are some common goo-roo sales letter mistakes that have spread like a disease into the general marketing population. Mistakes that, in some cases, are hurting the &#8220;good guys&#8221; (and gals) who observe all this stuff and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-3013","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3013"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3013\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}